“Starting this year, Kia has narrowed its vehicle price gap with Chinese models in Europe to 15-20% from 20-25% previously depending on markets, Song said, according to ​a recording of the event obtained by Reuters.

The move highlights how Europe has become a key battleground between legacy ​automakers and Chinese electric vehicle firms such as BYD, as they pursue rapid overseas expansion amid ⁠flagging sales in China and effective exclusion from the U.S. market.”

From Reuters.