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01 / 05
Jeff Bezos Earned His Amazon Fortune

Blog Post | Cost of Material Goods

Jeff Bezos Earned His Amazon Fortune

The Amazon founder’s innovations save customers 22 hours a year on average, giving them the gift of time.

Summary: Amazon’s immense value may be better understood not through Jeff Bezos’s fortune, but through the time Amazon saves for consumers and businesses. Entrepreneurs capture only a small fraction of the value they create. Amazon has generated trillions of dollars in social benefit through greater convenience, lower transaction costs, and improved access to goods and services. By reducing the time people spend shopping, managing inventory, and building technological infrastructure, Amazon has created substantial consumer surplus that far exceeds Bezos’s wealth.


Amazon founder Jeff Bezos recently made a point that every critic of billionaire wealth should confront: “If I do my job right, the value to society and civilization from my for-profit companies will be much, much larger than the good that I do with my charitable giving.”

To see if he is correct, consider the one resource that is truly finite: time. Modern debates about wealth start in the wrong place. They begin with the fortune. They should begin with customers and their time. Mr. Bezos is worth roughly $275 billion. That number offends many people because they assume wealth must have been taken from someone else. But Amazon didn’t become valuable by force. It became valuable because hundreds of millions of people chose to use it.

Consumers weren’t forced to buy books, batteries, diapers, cables, razors, tools, groceries or printer ink from Amazon. They did so because Amazon saved them time, money, effort or uncertainty. Sellers weren’t forced to use Amazon’s marketplace. They did so because it gave them access to demand. Firms weren’t forced to use Amazon Web Services. They did so because renting computing power was cheaper than building and maintaining their own information-technology infrastructure. That is capitalism: People get rich by creating something others value enough to buy.

The Bezos fortune looks large because it is visible. The value Amazon created is harder to see because it is dispersed. A mother who doesn’t drive to a store to buy diapers doesn’t appear in an economic headline. A small business that reorders supplies in two minutes doesn’t make the evening news. A rural customer who gains access to goods once available only in cities doesn’t receive a subsidy check with Amazon’s logo on it. Yet each transaction saves time, and time is limited.

Consider the arithmetic. Suppose an hour of labor is worth about $64, roughly the average gross domestic product per hour worked in the countries in which Amazon operates. If Mr. Bezos’ fortune corresponded to the total value that Amazon created, his $275 billion would represent about 4.3 billion hours of saved time. Divided among Amazon’s more than 300 million active customers, the saving comes to about 14 hours per customer over Amazon’s life. That’s nothing. Many customers save that in a month.

But entrepreneurs don’t capture all the value they create. The Nobel Prize-winning economist William Nordhaus estimated that innovators keep only a small share of the social value—roughly 2%—produced by their innovations. Under that assumption, Mr. Bezos’ $275 billion fortune implies that Amazon created about $13.8 trillion in total value for society.

At $64 an hour, that means Amazon has saved its customers about 214 billion hours. Across 300 million customers over roughly 32 years (Amazon was founded in 1994), the saving equals about 22 hours per person a year. That is 25 to 26 minutes a week, or a little less than four minutes a day.

So the question isn’t whether Mr. Bezos has too much money. It is whether Amazon has saved the average customer four minutes a day. The answer is yes. A single avoided trip to a store can save 30 minutes. Finding a product online instead of driving to three retailers can save an hour. Reading reviews can reduce the chance of buying the wrong product. Automatic reordering can save repeated errands. Price comparison can save money and time. Fast delivery can substitute for inventory kept in closets, garages, offices and warehouses.

The savings extend beyond retail. Amazon Web Services lowered the cost of starting and scaling companies. It gave firms computing capacity without the old capital expense. That made experimentation cheaper. Some firms failed faster. Others grew faster. Both outcomes matter. Cheap failure is part of progress.

Amazon also forced competitors to improve. Walmart, Target, grocery chains, hardware stores, logistics firms and online retailers responded with better websites, faster delivery, wider selection and lower search costs. Even people who dislike Amazon benefit when its competitors become better because Amazon raised consumer expectations.

Charity can do good, but Mr. Bezos is right: Business can do better. Charity moves existing resources toward chosen ends. Business, when it works, creates new value by reorganizing labor, capital, knowledge and logistics. Enterprise can improve how hundreds of millions of people spend their time every week. Some people will spend the extra time earning money to buy things they previously couldn’t afford, helping their communities, enjoying the company of their loved ones, taking a holiday or relaxing.

That distinction is often lost. Critics praise entrepreneurs when they give money away, but condemn the process that made the money possible. That is backward. The social contribution of an entrepreneur usually occurs before the charitable foundation is created. It occurs when customers gain, workers earn,  suppliers sell, competitors improve, and resources move to better uses.

None of this means Amazon is perfect. No large company is. Amazon can make errors. But that doesn’t cancel the basic fact: Amazon created enormous consumer surplus.

The moral case for Mr. Bezos’ wealth doesn’t require blind admiration of his business acumen. It requires arithmetic. If Amazon saves each customer 22 hours a year, Mr. Bezos’s fortune passes the Nordhaus test. If it saves more than that, society receives far more than he keeps.

It is easy to resent the billionaire. It is easy to ignore the saved hours. But the hours matter because time is limited. It is our most precious resource. Count the time saved, and Mr. Bezos’ fortune becomes less mysterious and much more defensible.

A previous version of this article appeared in the Wall Street Journal on 5/26/2026.

USTelecom | Cost of Technology

US Broadband Delivers Faster Speeds and Lower Prices

“USTelecom’s 2026 Broadband Pricing Index (BPI) is an annual analysis of U.S. residential broadband pricing and performance. The report finds that broadband internet has delivered a consistent trend of falling real prices and dramatically faster speeds for eleven consecutive years, which stands apart from nearly every other category of household spending.”

From USTelecom.

Reuters | Cost of Material Goods

Kia CEO Signals Price Cuts in Europe to Compete with China

“Starting this year, Kia has narrowed its vehicle price gap with Chinese models in Europe to 15-20% from 20-25% previously depending on markets, Song said, according to ​a recording of the event obtained by Reuters.

The move highlights how Europe has become a key battleground between legacy ​automakers and Chinese electric vehicle firms such as BYD, as they pursue rapid overseas expansion amid ⁠flagging sales in China and effective exclusion from the U.S. market.”

From Reuters.

Blog Post | Cost of Material Goods

Two Centuries of Increasing Paper Abundance

If we're running out, why is it so cheap?

Summary: Paper has become dramatically more affordable over the last two centuries. Abundance comes not primarily from conservation or recycling but from improved knowledge and technology. The increasing efficiency of turning plentiful trees into paper is a good example of that.


In 1826, a ream of 500 sheets of paper cost about $5.00. With average wages near five cents an hour, the time price was 100 hours. Paper was precious because modern papermaking techniques had yet to be invented—we had yet to discover the knowledge needed to innovate the product.

Today, a ream of 500 much higher-quality sheets sells for $7.99 at Staples. With average wages around $36.86 an hour, the time price is just 13 minutes.

The time price of paper has fallen by 99.78 percent over the last 200 years. For the time required to earn the money for a single sheet in 1826, a worker today can obtain 461 sheets. Scarcity didn’t disappear because we conserved paper, but because we learned how to transform abundant trees into even more abundant paper.

What About Recycled Paper?

Many people assume that recycling paper saves resources. If that were true, why is recycled paper about 85 percent more expensive than virgin paper? The answer is that the United States has roughly 300 billion trees, while recycling itself consumes substantial energy, labor, and capital.

A useful question whenever someone warns that we’re “running out” of something is simple: If it’s so scarce, why is it so cheap?

Remember, abundance doesn’t come from good intentions; it comes from innovation. Over two thousand years, paper has migrated from papyrus to cotton and linen rags to wood pulp—each transition a triumph of human ingenuity over scarcity. What we consume is not trees or fibers, but knowledge encoded in matter. And the more we consume, the more we discover. That is why paper is plentiful, pencils are cheap, and light is abundant. Wealth is learning made visible, and abundance is the dividend of ideas.

Find more of Gale’s work at his Substack, Gale Winds.

Blog Post | Housing

The End of the Housing Affordability Crisis

The decline of housing affordability has been a policy choice.

Summary: Americans have enjoyed extraordinary gains in material abundance, yet housing in recent decades stands out as a stubborn exception. Home prices in many parts of the United States have risen faster than incomes, placing growing pressure on renters and first-time buyers. The problem is not an inevitable market failure but the predictable result of supply constraints—especially land-use regulations—that can be reformed to increase affordability.


Americans have seen tremendous advances in the availability and abundance of material goods. As Marian L. Tupy and Gale Pooley from the Cato Institute have shown, the most basic necessity of food became eight times more affordable over the 100 years up to 2019, relative to average wages (the food inflation after 2019 set us back a little bit, but the long-run trends are still quite favorable). This increasing abundance is not limited to food alone, as a wide variety of finished goods have become much more affordable in recent decades.

These positive trends are well known for goods and even some services, such as cosmetic surgeries, but a common objection, both on social media and in real life, is: What about housing? That is a fair question, considering that Americans spend about 25 percent of their pre-tax annual income on housing, which has been a fairly constant share of their income for most of the past 125 years. Given the large share of the budget that housing costs represent, and the failure of housing to decline as a share of the budget as other necessities did, it is worth investigating the problem further.

On housing, the critics do have a point: Housing costs across the US and many other nations have quickly outpaced income growth in recent years. While we shouldn’t be nostalgic for the housing of the 1950s—houses were about half the size of today’s and had fewer amenities we now consider standard, such as air conditioning—nostalgia for the housing of 30 years ago might be justifiable.

Since 1994, two common measures of housing prices, the Case-Shiller Index and the US Department of Housing and Urban Development’s Median Sales Price data, have increased faster than most measures of income, including median family income and average wages. And unlike the change since the 1950s, the recent increase in housing prices can’t be primarily explained by houses getting bigger: The median square footage of new homes sold has increased only 16 percent since 1994 and has even been falling in the past decade.

Even more so, to the extent housing has become more expensive relative to wage growth in recent years, the trend could worsen over the next 30 years—unless we quickly change policy to allow the supply of housing to increase.

It may seem puzzling that housing could remain roughly the same share of income on average in the US, even as housing prices have increased faster than incomes in recent decades. This seeming puzzle can be resolved by thinking about two different kinds of households: renters and homeowners. While renters and homeowners may certainly be different in many ways—renters tend to be younger, poorer, and so on—there is a fundamental difference in how they experience increases in the price of housing. Renters are typically subject to new market-rate rents on a regular basis, often annually. However, if homeowners remain in the same house they are generally insulated from these changes, with only insurance and property taxes possibly increasing annually, not their principal and interest on the mortgage.

These intuitions are borne out in the data. According to the BLS Consumer Expenditure Survey, in 1984 the share of income that renters spent on housing was about 30.4 percent, which rose over the next four decades to 34.4 percent. Homeowners saw the opposite pattern, with the share of their income spent on housing falling from 27.7 percent in 1984 to 22.6 percent in 2024. The overall average has been fairly stable, but the experience of renters and homeowners has diverged.

The Facts of Housing Unaffordability

Historically, the rule of thumb in the United States is to spend no more than 30 percent of income on housing—though as we saw above, on average Americans spend less than that. But averages can obscure cost burdens for some households. According to an analysis of the Census Bureau’s American Community Survey data by Harvard’s Joint Center for Housing Studies (JCHS), fully one-third of US households spent over 30 percent of their income on housing, and 16 percent of households spent over half of their income on housing in 2024. The number of cost-burdened households has been steadily rising in recent years, as the price of both homes and rentals has increased faster than incomes in most of the US.

We can see the problem of rising home values relative to income by looking at another rule of thumb: Home prices should be in the range of three and five times a household’s annual income. In 1994, out of the United States’ 387 metropolitan statistical areas (MSAs), 263 had median home prices that were less than three times the median household income (the data once again come from Harvard’s JCHS). Only 12 MSAs in 1994—mostly in California and Hawaii—had ratios above 5.0.

Fast-forward to 2024, when there were 114 MSAs above the 5.0 ratio of median home prices to income, and those were scattered all over the country. Instead of being in just California and Hawaii, they were also in previously affordable states such as Montana, Wisconsin, North Carolina, and Arkansas. In 2024, the number of MSAs with price-to-income ratios below 3.0 had dwindled to just 32, many of them in the dying Rust Belt. And you don’t even need to go back to 1994 to see the dramatic change. As late as 2019, there were still well over 100 MSAs with a price-to-income ratio below 3.0.

While the majority (241 MSAs) are still within the suggested range of three to five times a household’s income, many are pushing toward the upper end of that range. Given the trend—the median ratio crept up from 2.65 in 1994 to 4.27 in 2024—it is not unreasonable to expect the ratio to continue to increase, absent any changes in policy.

The challenge of housing affordability is not unique to the United States. Using the home-price-to-income ratio from the Organisation for Economic Co-operation and Development (OECD), since 1994 the US saw home prices increase by 20 percent more than incomes did, meaning that housing is more expensive in real terms. Some other countries were in a much worse situation: Australia, Canada, and the United Kingdom all had over 80 percent increases in the ratio of housing prices to income. Not every country followed the same pattern, though. In New Zealand, the price-to-income ratio rose by 126 percent between 1994 and 2021. The ratio declined to 80 percent in 2024. And Japan’s price-to-income ratio fell by 25 percent from 1994 to 2024. However, even Japan has recently seen a modest increase in the ratio, by about 14 percent in the past decade. We’ll look at New Zealand and Japan in more detail below.

The Fix for Housing Affordability

But something can be done. While there have been several political solutions proposed, most of those focused on the demand side, such as subsidies to homeowners or renters. Those kinds of solutions are suboptimal because they increase demand, which will only further increase prices if supply does not also increase. The real problem is on the supply side: There is not enough new housing being built in the places people want to live and of the size people want. What is preventing additional building? In most of the US, it is land-use restrictions such as zoning and other policies that limit the density of new homes. Australia and countries across Europe have implemented similar policies that limit the construction of housing in various ways, primarily in the first half of the 20th century. Price increases did not show up immediately, because in most places restrictions were not binding constraints; there was plenty of land in favorable locations until recent decades.

A major restriction on the supply of housing comes in the form of single-family zoning, which prevents multifamily housing (everything from duplexes to skyscraper apartments) from being built in residential areas. A 2019 analysis by the New York Times found that about 75 percent of residential areas in US cities are reserved for single-family homes. In some cities that figure may reach over 85 percent. Of course, most families probably aspire to eventually own a single-family home, but the zoning laws force most land to be dedicated to this form of housing for everyone. That contributes to making housing unaffordable for many younger families today.

Land-use restrictions limit supply in ways that go beyond merely proscribing that most lots be reserved for single-family homes. For example, regulations will often require lots to be of a minimum size, which is counterproductive because land area is often the most expensive part of the property in urban settings, and the regulation forces families to purchase more land than they want. Regulations also set a maximum amount (a common range is 40–60 percent) of the lot that can be covered by the building itself, essentially forcing homes to have large lawns. Again, many families might want a large lot with a large lawn, but these regulations require it for everyone. The problem is that the less land dedicated to the home itself, the less land there is for other homes in the same area. These rules preclude single-family home types that were common in the past in large American cities, such as row houses or townhouses, which typically occupy most of the small lots they sit on.

Zoning Reforms Work

Would reforming land-use regulations really increase the supply of housing and make it more affordable? The available evidence indeed suggests it would.

One example of reform is New Zealand’s largest city, Auckland, which in 2016 reformed residential zoning to allow for more intensive housing—duplexes, triplexes, townhomes, and the like—on most residential land. This process is referred to as “upzoning.” The results were staggering: As documented in a paper published in the Journal of Urban Economics, construction boomed, with permits doubling in five years. The economists who studied this reform found that rents were 26–33 percent lower than they would have been without it. Rents kept skyrocketing in the rest of New Zealand but stabilized in the parts of Auckland that were upzoned. As mentioned above, New Zealand is notable for seeing its home-price-to-income ratio fall after 2021: As rents stabilized and incomes continued to grow, the ratio declined.

Another example comes from Houston, the fourth-largest city in the US. Houston has long been known as the shining example of a major US city that never adopted citywide zoning, even though some neighborhoods have private deed restrictions that incorporate features similar to zoning. But despite eschewing traditional zoning, Houston still has land-use regulations of various sorts. For example, like most cities, Houston prescribed a minimum lot size of 5,000 square feet. Because people would’ve been paying for more land than they needed, alternate forms of housing such as townhomes were less likely to be built.  First in 1998 and then in 2013, Houston reduced the minimum lot size to just 1,400 square feet in parts of the city. As Mercatus Center economist Emily Hamilton shows, there was a boom in construction following the reforms. Despite adding over 1 million people between 1970 and 2020, Houston still managed to have median home prices below the national average.

If Houston and Auckland demonstrate the power of local reform, Tokyo shows what is possible when a nation treats housing as essential infrastructure rather than a matter set by local competing interest groups. As urban scholar André Sorensen details in The Making of Urban Japan (2002), the country stripped municipalities of the power to block code-compliant projects, effectively turning zoning into a national “right to build” rather than a discretionary local negotiation. The results of this policy choice are astonishing. According to a 2016 analysis by the Financial Times, the city of Tokyo consistently builds more new housing each year than the entire state of California or the whole of England, despite having little empty land to spare. By removing the “veto points” that plague Western cities, Tokyo has achieved the status of a growing, vibrant mega-city where rents have remained flat for decades.

Allowing the Market to Increase Supply Keeps Housing Affordable

As families become richer and the population grows, there is increasing pressure on housing prices in desirable locales. The natural market response to increasing prices is to increase supply. Unfortunately, in much of the US and the rest of the developed world, governments have put artificial barriers in place to prevent this market response. While the housing shortage was created by the political process—through the establishment of zoning and other land-use regulations—the solution does not need to come from governments in the form of subsidizing demand. Instead, to unleash the forces of the market and human initiative, governments need to ease regulations on supply.

Land-use regulations are not the only interference in the market process that makes housing less affordable. Some forms of trade policy and protectionism can also harm home prices. For example, the National Association of Home Builders (NAHB) estimates that recent tariff increases for lumber and other inputs can add at least $10,000 to the average price of a home. Even more costly are building regulations, which the NAHB estimated could exceed $90,000 for a typical home in 2021 and were around 40 percent of the cost of multifamily housing such as apartment buildings. While not all of these regulations could be eliminated immediately, the best thing governments can do to address the affordability issue in housing is to figure out how they can get out of the way.