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COVID-19 Should Make Us Grateful for Technology

Imagine a pre-modern pandemic.

Marian L. Tupy — May 6, 2020

“In a way, everything is technology,” noted one of the world’s greatest economic historians, Fernand Braudel, in his monumental study Civilization and Capitalism. “Not only man’s most strenuous endeavors but also his patient and monotonous efforts to make a mark on the external world; not only the rapid changes . . . but also the slow improvements in processes and tools, and those innumerable actions which may have no immediate innovating significance but which are the fruit of accumulated knowledge,” he continued.

Yes, land, labor, and capital (that’s to say, the factors of production) are important components of economic growth. In the end, however, human progress in general and global enrichment in particular are largely dependent on invention and innovation. That is surely even clearer now that humanity’s hopes for the end of the pandemic and for our liberation from the accompanying lockdown rest on further scientific breakthroughs within the pharmaceutical industry. Let’s take a brief look at the impact of technology on health care, food supply, work, and sociality in the time of COVID-19.

Healthcare

The impact of modern technology is surely most keenly felt and anticipated within the sphere of human health care. Consider some of the worst diseases that humanity has had to face in the past. Smallpox, which is thought to have killed an estimated 300 million people in the 20th century alone, originated in either India or Egypt at least 3,000 years ago. Smallpox variolation, it seems, was practiced in China in the tenth century, but it was not until the late 18th century that Edward Jenner vaccinated his first patient against the disease. Smallpox was fully eradicated only in 1980.

Similar stories could be told about other killer diseases. Polio, which can be seen depicted in Egyptian carvings from the 18th dynasty, is of ancient origin. Yet the disease wasn’t properly analyzed until the year of the French Revolution, with Jonas Salk’s vaccine appearing only in 1955. Today, polio is close to being eradicated (just 95 cases were reported in 2019).

Malaria, probably humanity’s greatest foe, is at least 30 million years old (the parasite has been found in an amber-encased mosquito from the Paleogene period). It was only after the discovery of the New World that knowledge about the fever-reducing benefits of the bark of the cinchona tree spread to Europe and Asia. Quinine was first isolated in 1820, and chloroquine was introduced in 1946. Artemisinin drugs, which we still use, were discovered in the late 1970s. That’s to say that humanity lived with deadly diseases for millennia without fully knowing what they were, how they were transmitted, and how they could be cured. The fate of humanity, our ancestors thought, fluctuated under the extraneous influence of the “wheel of fortune” and there was nothing that anyone could do about it. One day you were alive and next day you were not.

Contrast that glacial pace of progress, and the fatalistic acceptance of disease and death, with our response time to the current pandemic. The Wuhan Municipal Health Commission reported the existence of a cluster of cases of “pneumonia” in Wuhan on December 31. On January 7 the Chinese identified the pathogen (novel coronavirus) responsible for the outbreak. On January 11 China sequenced the genetic code of the virus, and the next day it was publicly available. That enabled the rest of the world to start making diagnostic kits to identify the disease.

To take one example, the first COVID-19 infection in South Korea was identified on January 20. On February 4, the first test kit (made by Kogene Biotech) entered production. On February 7, the test kit was available at 50 locations around the country. Other countries followed suit.

The World Health Organization, which declared COVID-19 a global pandemic on March 11, may have acted too late. Still, it is noteworthy that just two months expired between the first sign of trouble and the time when the entire world put measures in place to retard the spread of the disease. In the meantime, we have learned a lot about governmental incompetence and regulatory overreach. But we have also learned a great deal about the spread and symptoms of the disease. Instead of starting from scratch, medical specialists in Europe and America can draw on the expertise of their colleagues in the Far East. Before the telegraph appeared midway through the 19th century, it took up to a month for a ship to carry information from London to New York. Today, we learn about the latest COVID-19 news (good and bad) and research in seconds.

By mid April, thousands of highly educated and well-funded specialists throughout the world were using supercomputers and artificial intelligence to identify promising paths toward victory over the disease. Some 200 different programs are underway to develop therapies and vaccines to combat the pandemic. They include studies of the effectiveness of existing antiviral drugs, such as Gilead’s Remdesivir, Ono’s protease inhibitor, and Fujifilm’s favipiravir. The effectiveness of generic drugs, such as hydroxychloroquine and chloroquine, is also being evaluated. Takeda is hard at work on convalescent plasma (TAK-888) in Japan, while Regeneron works on monoclonal antibodies in the United States. New vaccines, such as Moderna’s mRNA-1273, Inovio’s INO-4800, and BioNTech’s BNT162, are under development.

We don’t know which of these treatments (if any) will work, but here is what we can be sure of: There has never been a better time for humans to face and defeat a global pandemic. The world is richer than ever before, and money is what enables us to sustain a massive pharmaceutical industry and pay for highly sophisticated medical research and development.

Coronavirus may be deadly, but it is not the bubonic plague, which had a mortality rate of 50 percent. Luckily, it is a far milder virus that has reawakened us to the danger posed by communicable diseases. Once the immediate crisis is behind us, researchers will collect billions of data from dozens of countries and analyze the different governmental responses to the pandemic. That knowledge will be deployed by governments and the private sector to ensure that best practices are adopted, so that next time we are better prepared.

Food

When the Black Plague struck Europe in 1347, the disease found the local population ripe for slaughter. Following the close of the Medieval Warm Period at the end of the 13th century, the climate turned cold and rainy. Harvests shrunk and famines proliferated. France, for example, saw localized famines in 1304, 1305, 1310, 1315–17, 1330–34, 1349–51, 1358–60, 1371, 1374–75, and 1390. The Europeans, weakened by shortages of food, succumbed to the disease in great numbers.

The people of yore faced at least three interrelated problems. First, the means of transport and the transportation infrastructure were awful. On land, the Europeans used the same haulage methods (carts pulled by donkeys, horses, and oxen) that the ancients had invented. Similarly, much of Europe continued to use roads built by the Romans. Most people never left their native villages or visited the nearest towns. They had no reason to do so, for all that was necessary to sustain their meager day-to-day existence was produced locally.

The second problem was the lack of important information. It could take weeks to raise the alarm about impending food shortages, let alone organize relief for stricken communities.

Third, regional trade was seldom free (France did not have a single internal market until the Revolution) and global trade remained relatively insignificant in economic terms until the second half of the 19th century. Food was both scarce and expensive. In 15th-century England, 80 percent of ordinary people’s private expenditure went for food. Of that amount, 20 percent was spent on bread alone. Under those circumstances, a local crop failure could spell the destruction of an entire community. (Those who think that COVID-19 exposed the fragility of modern society should look up the Great Famine.)

By comparison, by 2013 only 10 percent of private expenditure in the United States was spent on food, a figure that is itself inflated by the amount Americans typically spend in restaurants. Speaking of restaurants, while most have been forced to close their doors, the restaurateurs use apps to deliver excellent food at reasonable prices. Moreover, months into the COVID-19 pandemic, the shops are, generally, well stocked and regularly replenished by the largely uninterrupted stream of cargo flights, truck hauling, and commercial shipping. Due to the miracle of mobile refrigeration, fresh produce continues to be sourced from different parts of the United States and abroad. Shortly before writing this piece, I was able to buy oranges from California, avocados from Mexico, and grapes from Chile in my local supermarket. Globalization may be under pressure from both the left and the right of the U.S. political spectrum, but should the pandemic impair U.S. agricultural production, many will be forced to acknowledge the benefits of the global food supply and our ability to import food from COVID-19-unaffected parts of the world.

This extensive and, at this point, still sturdy supply chain is, of course, a technological marvel. Computers collate information about items on the shelf that are in short supply, adjust the variety and quantity of items shipped between stores, fill new orders, etc. And so, commerce that’s still allowed to go on goes on. So does charity. Feeding America, a network of more than 200 food banks, feeds tens of millions of people through food pantries, soup kitchens, shelters, etc. Since 2005, the organization has been using a computerized internal market to allocate food more rationally. Feeding America uses its own currency, called “shares,” with which individual food banks can bid on the foods that they need the most. Grocery-delivery services bring food to the doorsteps of those who cannot or do not want to leave their homes. The old and the infirm can also use phones, emails, and apps to call upon volunteers to do their shopping and delivery.

Work

The nature of work has changed a lot over the last 200 years or so. Before the industrial revolution, between 85 percent and 90 percent of the people in the Western world were farm laborers. Their work was excruciatingly difficult, as witnessed by one 18th-century Austrian physician who observed that “in many villages [of the Austrian Empire] the dung has to be carried on human backs up high mountains and the soil has to be scraped in a crouching position; this is the reason why most of the young people are deformed and misshapen.” People lived on the edge of starvation, with both the very young and the very old expected to contribute as much as they could to the economic output of the family (most production in the pre-modern era was based on the family unit, hence the Greek term oikonomia, or household management). In those circumstances, sickness was a catastrophe: It reduced the family unit’s production, and therefore its consumption.

The industrial revolution allowed people to move from farms to factories, where work was better paid, more enjoyable, and less strenuous (which is largely why people in poor countries continue to stream from agricultural employment to manufacturing jobs today). Moreover, wealth exploded (real annual income per person in the United States rose from $1,980 in 1800 to $53,018 in 2016). That allowed for ever-increasing specialization, which included a massive expansion of services catering to the desires of an ever-more-prosperous population.

The service sector today consists of jobs in the information sector, investment services, technical and scientific services, health care, and social-assistance services, as well as in arts, entertainment, and recreation. Most of these jobs are less physically arduous, more intellectually stimulating, and better paid than either agricultural or manufacturing jobs ever were. Crucially, many of these service-sector jobs can be performed remotely. That means that even in the midst of the government-imposed economic shutdown, some work (about a third, estimates suggest) can go on. The economic losses from COVID-19, in other words, will be astronomical, but not total.

My own organization, for example, shut its doors in mid March. Since then, everyone has been scribbling away at home or appearing on news shows around the world via the Internet. All of us are in regular contact via the phone, Zoom, and Microsoft Teams. Other organizations are doing the same. As we already discussed, a great deal of shopping is taking place online. Shipping and delivery companies are expanding, with Amazon hiring 100,000 additional workers in the United States. Home entertainment, of course, has grown tremendously, with Netflix adding millions of new customers and expanding its offerings with thousands of new films and television shows. With over 30 million American children stuck at home, online learning companies are booming, and educators from high-school teachers to college professors continue to perform their jobs remotely. Telehealth is expanding, allowing patients to see their doctors in a safe and convenient way. Even minor medical procedures, such as eye exams, can be conducted remotely, and multiple companies will deliver your new specs to your front door. Banking and finance are still going on, with many people taking advantage of low interest rates to refinance their mortgages. Finally, the often unfairly maligned pharmaceutical industry is expanding as we all wait and hope for the release of a COVID-19 vaccine or effective therapeutic treatment.

Sociality

Aristotle observed that “man is by nature a social animal” and noted that without friends we would be unhappy. But the role of sociality (that is to say, the tendency to associate in or form social groups) goes much deeper than that. As William von Hippel explained in his 2018 book The Social Leap, sociality is the mechanism by which Homo sapiens came about. When early hominids were forced down from the trees (perhaps as a result of a climatic change that dried up African forests), they became more vulnerable to predators. To cover longer distances between the fast-disappearing trees while maintaining a modicum of protection against other animals, our ancestors developed bipedalism, which allowed them to free their upper body to carry weapons such as sticks and stones.

Even more important was the invention of cooperation. While a stick-wielding ape is slightly better-off than an unarmed one, a group of armed apes is much better at dispatching predators. Individuals in more cooperative bands survived to adulthood and bred more often, resulting in more-cooperative species. Furthermore, since living alone was tantamount to a death sentence, selfish apes who didn’t care about being ostracized for not pulling their weight died off, resulting in a desire for communal cooperation and a deep-rooted fear of rejection by the group.

The early hominids had brains more like those of chimps than those of modern humans. That’s because the evolutionary pressures that created the former — such as predation and food scarcity — could be overcome without tremendous intelligence. These pressures to survive were part of the physical landscape — a challenging but static environment that didn’t require a lot of cognitive ability to navigate. The environmental pressure that resulted in modern humans was the social system itself. The social landscape is much more dynamic than the physical one. Once they had banded together in groups, our ancestors were forced to forge relationships with, and avoid being exploited by, individuals with divergent and constantly shifting interests. Those who couldn’t keep up with the increasingly complex social game either died or were unable to mate.

This new pressure created a positive evolutionary cycle: Banding together created more complex social systems, which required bigger brains; bigger brains needed to be fed; and the best way to get more food was more cooperation and a more sophisticated social system. The main cognitive development that evolved from this evolutionary cycle is known as the “theory of mind.” In short, the theory of mind is the ability to understand that other minds can have different reasoning, knowledge, and desires from your own. While that seems basic, the theory of mind distinguishes us from all other life on Earth. It allows us to determine whether an affront, for example, was intentional, accidental, or forced. It allows us to feel emotions such as empathy, pride, and guilt — abilities that are keys to a functioning society.

So sociality and human beings are inseparable, as we have all been clearly reminded by the sudden restrictions on our ability to interact with others. As we sit at home, working away on our computers or watching television, most of us feel a tremendous sense of isolation (“social distancing”) from our family, friends, and colleagues. The urge to be around others is innate to us. It is who we are.

Dissatisfied with impersonal modes of communication, such as email and texting, we have rediscovered the need for a face-to-face interaction with our fellow humans. To that end, we utilize digital platforms such as Zoom, Google Hangouts, Facebook Live, and FaceTime to catch up on the latest news in other people’s lives, or simply to complain about the misery of loneliness and the pathetic inadequacy of our public officials (of both parties). Throughout the nation, people engage in virtual happy hours, dinners, book clubs, fitness classes, religious services, and group meditation. As my Cato Institute colleague Chelsea Follett recently wrote, “Technology has made it easier than ever to hold a physically-distanced ‘watch party’ synchronized so that viewers in different locations see the same part of a movie at the same time. For those who like to discuss movies as they watch, technology also enables a running group commentary of each scene in real time.” In the saddest of cases, technology enables people to say goodbye to dying friends and relatives. In a very real sense, therefore, technology keeps us sane (or, at the very least, saner).

Technology, then, allows us to cope with the challenges of the pandemic in ways that our ancestors could not even dream about. More important, technology allows our species to face the virus with grounds for rational optimism. In these dark days, remember all the scientists who are utilizing the accumulated store of human knowledge to defeat COVID-19 in record time and all the marvelous (not to say miraculous) ways the modern world keeps us well fed, psychologically semi-balanced, and (in many cases) productively engaged.

This originally appeared in National Review.

Blog Post | Science & Education

Introducing Our Upcoming Book, Heroes of Progress

Human Progress Team — Feb 27, 2024

Over the past two centuries, humanity has become massively more prosperous, better educated, healthier, and more peaceful.

The underlying cause of this progress is innovation. Human innovation―whether it be new ideas, inventions, or systems―is the primary way people create wealth and escape poverty.

Our upcoming book, Heroes of Progress: 65 People Who Changed the World, explores the lives of the most important innovators who have ever lived, from agronomists who saved billions from starvation and intellectuals who changed public policy for the better, to businesspeople whose innovations helped millions rise from poverty.

If it weren’t for the heroes profiled in this book, we’d all be far poorer, sicker, hungrier, and less free―if we were fortunate enough to be alive at all.

Considering their impact on humanity, perhaps it’s time to learn their story?

Heroes of Progress book advertised on Amazon for pre-order

Heroes of Progress Book Forum

On March 21st, the author of Heroes of Progress, Alexander Hammond, will present the book live at the Cato Institute in Washington, D.C. He will be joined by Marian Tupy, the editor of Human Progress, and Clay Routledge, the Archbridge Institute’s Vice President of Research, who will speak on the individual’s role in advancing human progress and the need for a cultural progress movement.

Learn more about the event here.

Praise for Heroes of Progress

Making an inspiring case for progress at this time of skepticism and historical ingratitude is no easy feat. Yet, by relentlessly outlining the extraordinary ability of individuals to shape our world for the better, Alexander Hammond does just that.
— Steven Pinker, author of Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

Innovation is a team sport achieved by people working together, using precious freedoms to change the world, so it’s sometimes invidious to single out one person for credit. But once an idea is ripe for plucking, the right person at the right time can seize it and save a million lives or open a million possibilities. Each of these 65 people did that, and their stories are both thrilling and beautiful.
— Matt Ridley, author of How Innovation Works: And Why It Flourishes in Freedom

The figures in this book are the overlooked and often unknown figures who have transformed the lives of ordinary people, for the better… This book is a correction to widespread pessimism and is both informative and inspirational.
— Dr. Stephen Davies, author of The Wealth Explosion: The Nature and Origins of Modernity

Superman and the Avengers are all very well, of course, but the real superheroes are thinkers, scientists, and innovators of flesh and blood who saved us from a life that used to be poor, nasty, brutish, and short. Alexander Hammond tells their inspiring stories in this magnificent book that will leave you grateful to be living in the world these men and women created.
— Johan Norberg, author of Open: The Story of Human Progress

The 65 innovators honored here made us happier, healthier, and longer-lived. Indeed, it is thanks to some of them that we are here at all. Their story is the story of how the human race acquired powers once attributed to gods and sorcerers―the story of how we overcame hunger, disease, ignorance, and squalor. I defy anyone to read this book and not feel better afterwards.
— Lord Daniel Hannan, president of the Institute for Free Trade

The 65 fascinating stories in Heroes of Progress are
testaments to the ingenuity of humankind in delivering a richer,
healthier, and hopefully freer world. Alexander C. R. Hammond
provides an inspirational reminder that when individuals are
free to speak, think, innovate, and engage in open markets, the
heroic potential of humanity knows no bounds.
— Lord Syed Kamall, Professor of politics and international relations, St. Mary’s University

In Heroes of Progress, Alexander Hammond reminds us that human minds are the fundamental driver of every discovery, invention, and innovation that has improved our lives. By telling the stories of pioneering men and women who have advanced civilization, this book not only honors past heroes of progress, but also provides inspiration for the next generation to use their uniquely human imaginative and enterprising capacities to build a better future.
— Clay Routledge, Vice President of Research and Director of the Human Flourishing Lab at the Archbridge Institute

Blog Post | Politics & Freedom

Underrated Industrialist, Josiah Wedgwood

Josiah Wedgwood was an entrepreneur, abolitionist, inventor, and in many respects the first modern philanthropist.

Paul Meany — Feb 22, 2024

Summary: Josiah Wedgwood challenged the prevailing perspective on entrepreneurship, rising from humble beginnings to become an esteemed industrialists and advocates of Enlightenment ideals. Wedgwood’s story exemplifies the transformative power of entrepreneurship, philanthropy, and innovation, reshaping not only the economy but also societal perceptions of wealth and social responsibility.

This article was published at Libertarianism.org on 12/18/2023.

We use and encounter the word “entrepreneur” constantly in our daily lives. Entrepreneurs are an indispensable part of the modern economy, but for much of the Western world’s history, aristocratic elites looked down on merchants as crass money-makers. A long tradition stretching back to antiquity enforced the aristocratic view of property ownership and agriculture as the only honorable ways of making money. But in the 18^th century, things started to change dramatically.

At the forefront of change was Josiah Wedgwood, a man born the child of a potter, who ended his life as an esteemed industrialist, a trendsetter for English society, and an advocate of Enlightenment ideals. He is also one of first examples of the entrepreneurial philanthropist in the modern sense, using his profits to build schools, homes, and improve the working conditions of his employees. Most famously, he was a staunch advocate for the abolition of slavery.

Wedgwood’s Upbringing

Josiah Wedgwood was born on the 12th of July 1730 in Burslem, Staffordshire. He was the eleventh child of Thomas and Mary Wedgwood. Wedgwood’s family, while not poor, was not particularly rich either.

Wedgwood’s father and his father’s father had both been potters. According to all conventional wisdom, Wedgwood would follow in his ancestors’ footsteps and earn a similarly modest living. Though there were many potters in his hometown of Staffordshire, potters only sold their wares locally. To sell to London was rare; to sell abroad was unheard of. Staffordshire was not the cosmopolitan center of the United Kingdom. By the end of Wedgwood’s life, this all radically changed.

From a young age, Wedgwood showed great promise as a potter, but at the age of nine he contracted smallpox, permanently weakening his knee, meaning he could not use the foot pedal on a potter’s wheel. But Wedgwood took this tragedy in stride despite his young age. While healing, he used his spare time to read, research, and most importantly, experiment. Instead of making the same pots his family had always crafted, he dedicated himself to innovating.

Combining Science and Faith

After his father’s death, Wedgwood’s mother took charge of educating her son imparting to him a deep appreciation for curiosity. Wedgwood came from a family of English dissenters, Protestants who broke off from the English state-supported Anglican church to start their own religious establishments. Specifically, Wedgwood and his family were Unitarian: they emphasized the importance of humans using reason to interpret scripture. Unlike many of their contemporaries, Unitarians did not see science and religion as conflicting ways of viewing the world but complementary. Because of this attitude, Unitarians were often found defending freedom of speech and conscience as indispensable rights for political and religious life.

Where Unitarians split most noticeably from the established Anglican church was their view of Original Sin. Growing up, Wedgwood was taught that the world could be made a better place through human effort. A modern observer views progress and making the world a better place as a common aspiration, however, few of our ancestors believed there was such a thing as consistent material or moral progress. It is easy to see why, given that belief system, most people were content to work the same job their father had using the same tools that had been used for hundreds if not thousands of years.

The Beginnings of a Business

At the age of 30, Wedgwood began his own business in Staffordshire at his Ivy House factory. Because of England’s vast colonial territories, tea and coffee were making their way to England in larger quantities. The emerging middle class began to frequent coffee and tea houses to converse with their peers, dramatically increasing the demand for pottery. Wedgwood observed an increased demand for pottery, but also an increased demand for beauty and style in everyday items.

In Wedgwood’s early days of business, elaborate designs were not popular; what was demanded was the pure simplicity of materials like porcelain. Porcelain, however, was in short supply and extremely fragile. To remedy this, Wedgwood began developing cream glaze that would give earthenware the appearance of porcelain with none of the downsides. After conducting over 5,000 painstaking tests, Wedgwood perfected what came to be known as creamware, something few of his competitors replicated.

Increasingly known for his high-quality products, Wedgwood was invited to participate in a competition with all the potteries of Staffordshire to provide a tea service or set for Queen Charlotte. Knowing this was a crucial opportunity, Wedgwood went all-in on creating a creamware set, even painstakingly using honey to help stick 22-karat gold to his pure white creamware. Wedgwood won the competition and was made the Queen’s potter. Wedgwood was light years ahead of his competition when it came to marketing and branding, and from this point onwards, all of the company’s paperwork and stationery boasted the royal association.

Wedgwood and the Consumer Experience

Wedgwood established showrooms in London to sell his wares. In the 18th century, most stores were cramped and dingy places. Wedgwood also pioneered a range of services we expect as standard today, including money-back guarantees, free delivery, illustrated catalogs, and even an early form of self-checkout. More than any of his contemporaries, Wedgwood focused on perfecting the retail experience. His showrooms were immediately popular, establishing his reputation throughout London, Bath, Liverpool, Dublin, and Westminster. Some showrooms were so popular they caused traffic jams with long-winding lines stretching through the street.

The Division of Labor and International Markets

The increasing demand led to Wedgwood being so successful he founded a new factory in 1769 named “Etruria” after the Etruscans of ancient Italy. Here Wedgwood dreamed of becoming “Vase Maker General to the Universe.” Despite being named after an ancient land, it was arguably at the time the most modern industrial space in the world. To minimize mistakes, Wedgwood broke down the process of making earthenware into a series of smaller tasks. Like the contemporaneous Adam Smith, Wedgwood observed that the division of labor dramatically increases productivity. As an employer, Wedgwood was an exemplar of humane business. Knowing the hot conditions of factories, he attempted to develop a form of air conditioning. He paid his employees well and provided cottages for his workers around Etruria.

With his modernizing practices, Wedgwood brought artistic perfection to an industrial scale. Though many of his popular products were initially purchased by the aristocracy, he eventually reduced the prices to appeal to an increasingly broader market. Wedgwood noticed that a high price was necessary to make the vases esteemed ornaments for palaces, but once aristocrats popularized his products, he would then reduce the price accordingly. Everyday people began to drink from mugs and decorate their homes with vases that for centuries had been exclusively owned by aristocrats.

Wedgwood had transformed Staffordshire from a town that nearly always sold their produce locally to a place that supplied goods for the whole nation. But Wedgwood saw the potential for further expansion abroad. Wedgwood began to ship to Europe but then rapidly expanded across the globe to places like Mexico, the United States, Turkey, and China. By the 1780s, Wedgwood was exporting most of his products abroad. Though during this period of his life business was booming, Wedgwood’s smallpox afflicted knee worsened, resulting in his leg being amputated without anesthetic and replaced with a wooden prosthetic. Seemingly unbothered, Wedgwood Christened the event “St. Amputation Day” and resumed work.

Business for a Good Cause

As Wedgwood shipped more goods abroad, he increasingly frequented London’s port, the largest slave-trading port in the world at the time. Wedgwood saw the whip-scarred bodies of enslaved people being shipped in from abroad. Wedgwood abhorred slavery, not only because it was immoral, but because for Wedgwood, it was not befitting of the national character and the esteem Britain ought to hold as a free nation. At its inception, in 1787 Wedgwood joined the Society for Effecting the Abolition of the Slave Trade.

He campaigned against slavery by using his craft to create mass-produced cameos of a black man in chains on his knees against a white background with an inscription beneath reading “Am I Not a Man and a Brother?” Wedgwood gave away these medallions free of charge to abolitionist groups, even sending medallions to Benjamin Franklin, then to the president of the Pennsylvania Abolition Society. Franklin praised his medallions, saying their effectiveness was equal to the best written works against slavery. Gentlemen had this image inlaid in their snuff boxes, and ladies wore it on bracelets and hairpins.

A friend of Wedgwood and fellow abolitionist wrote of Wedgwood’s medallions, “the taste for wearing them became general, and thus fashion, which usually confines itself to worthless things, was seen for once in the honorable office of promoting the cause of justice, humanity and freedom.” Wedgwood saw how fashion could be a vehicle for political change. His medallions perfectly captured the message of the abolitionist cause, two hundred years before the advent of the t-shirt, today’s preferred method of displaying one’s political affections.

Wedgwood was not only a master craftsman, an industrialist, and an activist: he was also a scientist. In 1765, he joined the Lunar Society of Birmingham, a group of industrialists, scientists, and philosophers who met during the full moon because the light made the journey at night easier. Members included people such as Joseph Priestly and Matthew Bolton. In 1783, Wedgwood was elected to The Royal Society of London for Improving Natural Knowledge by inventing the pyrometer, a device used to measure the high temperatures of kilns while firing pottery.

Death and Legacy

After a life dedicated to his work and the betterment of the world, Wedgwood passed away on the 3rd of January 1795 at the age of 64. The name Wedgwood became synonymous with excellence in pottery, and remains so today.

Throughout Western history, aristocrats, nobles, and other elites often peddled a narrative that prosperity was achieved through familial ties of property ownership and military prowess. People like Josiah Wedgwood challenged this narrative by showing a new path for the Enlightened industrialist and philanthropist. Instead of making his fortune from familial connections and war, Wedgwood showed the peaceful path to wealth by simply fulfilling consumers’ desires. His marketing practices were light years ahead of his time, and his penchant for building a distinct brand through advertising and high-quality goods was an unprecedentedly modern strategy at a time when the wealthy still wore powdered wigs.

Wedgwood used his wealth to benefit the world by treating his workers with dignity while advocating for humane causes like the abolition of slavery. Stories like Wedgwood’s counter the anti-capitalist narrative of the corrupting tendencies of private enterprise, showing how business can be humane, cosmopolitan, and most importantly, for Wedgwood, beautiful.