“Apple is reportedly making a major push to bring artificial intelligence (AI) to the iPhone.

The tech giant has quietly made a series of acquisitions, hires, and updates to its hardware aimed at adding AI to the next iteration of its flagship product, the Financial Times reported Wednesday (Jan. 24).

The report cites data from Pitchbook that suggests Apple has been more active than its rivals in snatching up AI companies, purchasing 21 in the last seven years.”