“Little data exists at this point on how many start-ups are using A.I., and whether the technology is helping them to get more quickly on the path to hiring and, ideally, profitability. That is partly because the intersection of entrepreneurial activity and generative A.I. has only recently emerged as an area of study for economists.
But research suggests that newer businesses are, at a minimum, more inclined to experiment with the technology.
According to a working paper published in April by the National Bureau of Economic Research, A.I. use was higher among young firms. Applications like generative A.I. may be attractive to young and small firms, the paper’s authors wrote, because they are ‘general-purpose technologies’ that are not expensive to use.
And Gusto, a small-business payroll and benefits platform, found that roughly a fifth of businesses created last year said they were using generative A.I. to more efficiently carry out tasks including market research, contract reviews, bookkeeping and job postings. Liz Wilke, principal economist at Gusto, thinks use could transform the start-up landscape.”
From New York Times.