“A 2025 Deloitte consumer trends survey of more than 4,000 Brits found that nearly a quarter of all consumers had deleted a social media app in the previous 12 months, rising to nearly a third for Gen Zers.

Meanwhile, social media use has steadily declined since time spent on the platforms peaked in 2022, according to an analysis of the online habits of 250,000 adults in more than 50 countries by the Financial Times and digital audience insights firm GWI.

Globally, adults 16 and over spent an average of two hours and 20 minutes per day on social platforms by the end of 2024, down almost 10% since 2022, the report found. The decline was particularly pronounced among teens and 20-somethings.”

From CNBC.