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Turgot and an Early Theory of Progress

Blog Post | Human Development

Turgot and an Early Theory of Progress

Turgot, a French statesman, economist, and early advocate of economic liberalism, was one of the first to ponder how we achieve moral and material progress.

A version of this article was published at Libertarianism.org on 11/14/2023.

Progress through the Ages

Though progress is an essential ingredient of modern life, it is an ideal that has only been acknowledged, discussed, and debated extensively in the last two hundred years. At first, it might seem odd to say large swathes of people did not always think deeply about progress. But this view ignores that the vast majority of our distant ancestors used the same tools in their daily lives that their ancestors, from hundreds of years in the past, had used in their time.

Broadly speaking, the Greeks and Romans viewed civilization like any other living organism; it grows then dies like all living things. The expected historical norm was the cyclical rising and falling of civilizations. Though some, such as the Epicurean philosopher Lucretius, theorized briefly about progress, this was an idiosyncratic line of inquiry at the time. Medieval thinkers viewed their age as a dark period in the shadow of an illustrious past. The word “progress” was alien to the human lexicon for thousands of years.

But this changed dramatically with the Enlightenment, a European intellectual movement characterized, in part, by a new confidence in the power of reason to catalog, observe, and experiment upon our natural environment. An advocate for Enlightenment ideals and ambassador for liberalism in its early days, Anne Robert Jacques Turgot, was among the earliest to examine the dynamics of progress. Importantly for classical liberals and libertarians alike, Turgot was the first to establish the connection between freedom and progress. Turgot believed without freedom, human progress would revert to cycles of development and decline.

Turgot’s Life, Education, and Career

Turgot was born in Paris to a distinguished Norman family that had long served the French monarchy as royal officials. Turgot’s father was Michel Michel-​Étienne, a Councillor of the Parliament of Paris and one of the senior administrators in the city of Paris. His mother, Dame Madeleine-​Françoise Martineau, was a renowned intellectual and aristocrat.

Turgot, as the youngest son in his family, was expected to join the church, the usual career path for a younger son in 18th-​century Europe. He began studying at the Sorbonne in 1749, but after a year, he decided he could not become a priest because he refused to conceal his beliefs that were at variance with the teachings of the church. Turgot was suited to being a student; he studied voraciously, reading history, literature, philosophy, and the natural sciences, interests he would maintain until his death.

Sorbonne Lectures: Early Ideas on Progress

While studying at the Sorbonne, Turgot made his intellectual gifts known and was elected by his fellow students to the position of Prieur. This mostly honorary position called for an occasional speech to be delivered publicly. The content of these speeches was inspired by Turgot’s interaction with Bishop Bossuet and his idea of “universal history.” Turgot’s innovation was to give a secularized account of humanity’s universal history. Turgot, like the ancients, accepted that all things live and then die. However, he maintained that humans have a unique capacity for language and memory, allowing them to pass down knowledge that accumulates incrementally over the centuries, leading to ever-​increasing stores of knowledge for the whole of humanity. Though this may seem like a simple idea today, for the time, it was revolutionary, and these speeches established Turgot at a young age as France’s foremost thinker on progress.

One of his speeches now survives as an essay entitled “A Philosophical Review of the Successive Advances of the Human Mind.” It is debatable whether Turgot is the first person to theorize about progress, but we can say with certainty that Turgot is best known for identifying the relationship between freedom and progress.

Turgot’s “A Philosophical Review of the Successive Advances of the Human Mind”

Unlike his inspiration, Bishop Bossuet, Turgot articulated a secular account of progress. Turgot does not entirely exile God from the discussion, but he relegates God to being a prime mover rather than a prime intervener in human affairs. For Turgot, progress does not come from divine providence but is a uniquely human phenomenon.

Turgot defined stages of civilizational development, beginning with hunting, then pastoral, and finally agricultural. Two years prior, in 1748, in The Spirit of the LawsMontesquieu had done the same. However, Montesquieu used these stages to illustrate how topography and climate influence human activity. Turgot’s stages are not separated by varying climates but by human developmental differences. Turgot argued human activity and civilization are influenced not only by climate and topography but also by degrees of social development, progress is not a mere descriptive conclusion; in Robert Nisbet’s words, “it is a method, a logic, of inquiry.”

Where Does Progress Come From?

For Turgot, the natural world is an unending cyclical succession of death and life —whereas human civilization shows signs not of constant decay but rather ever more vitality. Humans are unique creatures because of their capacity for language, writing, and memory. Because of these capacities, the knowledge of particular individuals becomes “a common treasure-​house which one generation transmits to another, an inheritance which is always being enlarged by the discoveries of each age.”

All humans have the same potential for progress. However, nature distributes our talents unevenly. Our talents are made practical by a long chain of circumstances. Turgot wrote, “Circumstances either develop these talents or allow them to become buried in obscurity.” But from this infinite variety of circumstances, progress slowly develops unequally at first, but its benefits spread to the whole human species over time.

Humans’ collective capacity for memory means that even amidst war, famine, and disaster, they can preserve and continuously improve their knowledge of the world. Writing prophetically before the economic miracle of liberalism, Turgot says, “Amid all the ignorance, progress is imperceptibly taking place and preparing for the brilliant achievements of later centuries; beneath this soil the feeble roots of a far-​off harvest are already developing.”

Progress Requires Experimentation

Unlike many of his philosophical contemporaries, Turgot greatly admired artisans and mechanics, people who worked with their hands to create new machines. Unlike Rene Descartes, Turgot did not believe the greatness of his century came from a superior set of ideals, attributing it instead to new inventions. Ultimately, Turgot believed we were indebted to artisans rather than philosophers for much of the comforts in our daily lives.

Behind all science lies experimentation. Turgot understood he could not give a complete account of how progress would unfold because a large part of it was down to chance and unique circumstances. He wrote, “Any art cultivated over a period of centuries is bound to fall into the hands of some inventive genius.” Turgot elaborates, “Chances lead to a host of discoveries, and chances multiply with time. A child’s play can reveal the telescope, improve optics, and extend the boundaries of the universe in great and little ways.” This might seem like fanciful thinking, but when Alexander Fleming discovered penicillin, it was due to a simple mistake that yielded a crucial element of modern medicine, while Edison had to experiment over 1000 times before creating an effective light bulb which thereafter illuminated the entire world. There is no set path for progress to take. That is why we must leave people the maximum freedom to experiment and try new ideas to maximize future progress.

Obstacles to Progress

Turgot feared the main impediments to progress were conventional thinking and concentrated interests that benefited from the status quo. Turgot believed a concentration of power in any area would lead to stagnation and decay in all aspects of life, whether cultural, economic, or political. Inherited ideas, or what John Stuart Mill would later call, “dead dogma,” stop people from appreciating new knowledge. Turgot recommended we follow the facts because, “The greatest genius will not question a theory unless he is driven by facts.”

Turgot’s Laissez Faire Economics

After his time in the Sorbonne, Turgot turned his attention to politics. In 1752, he started climbing the political ladder as a substitut and later a conseiller in the Parliament of Paris. While living in Paris, he frequented salons, gathering places for intellectuals to come together to debate and discuss ideas. While attending, Turgot met the intendant of commerce, Jacques Vincent de Gournay, the man perhaps best known for popularizing the term laissez-​faire economics. In an effort to promote the study of economics, de Gournay gathered a group of young men, including Turgot.

During this time, Turgot became acquainted with physiocrats such as Quesnay, who argued that the state should not regulate commerce to promote economic growth, but leave markets free. Inspired by his mentor de Gournay and his friends like Quesnay, Turgot became one of the foremost advocates of free trade in France, if not the whole of Europe, before the days of Adam Smith.

When de Gournay died in 1759, Turgot wrote a fitting eulogy that summarized de Gournay’s beliefs while expanding Turgot’s own positions on how best to run an economy. The result is a short essay entitled “In Praise of de Gournay,” where Turgot develops his laissez-​faire philosophy.

Establishing the Idea of Economic Liberty

Turgot’s eulogy is the most complete statement of his economic beliefs that survives. Speaking on his mentor’s behalf, Turgot argues that, “The general freedom of buying and selling is therefore the only means of assuring, on the one hand, the seller of a price sufficient to encourage production, and on the other hand, the consumer, of the best merchandise at the lowest price.” Turgot, like de Gournay, believed that if people were left free to make their own decisions, there would not be anarchy like people expected, but instead harmony. Individuals, driven by self-​interest, make their own decisions with the information available to them, and by acting on their own interests, they unwittingly promote the interests of the whole of society.

Many of the regulations governments impose are attempts at stopping fraudulent sales or scams. Turgot wrote that, “To suppose all consumers to be dupes, and all merchants and manufacturers to be cheats, has the effect of authorizing them to be so, and of degrading all the working members of the community.” On top of regulations, the government imposed a long list of different taxes on every kind of labor. Turgot believed a more concise and understandable tax system would help repair France’s then-​failing economy.

Turgot’s thinking on spontaneous order anticipates that of later scholars like F.A. Hayek. Turgot argues that complex systems, such as economies or whole societies, emerge and organize without central planning. The idea of spontaneous order challenges the misconception that only top-​down, state-​run authorities can craft efficient and free societies. Turgot asserts that the doctrine of laissez-​faire “was founded on the complete impossibility of directing, by invariant rules and by continuous inspection a multitude of transactions which by their immensity alone could not be fully known, and which, moreover, are continually dependent on a multitude of ever-​changing circumstances which cannot be managed or even foreseen.” In short, almost 200 years before Hayek’s “The Use of Knowledge in Society,” Turgot was arguing that an individual, group of individuals or even an entire government would never have access to the mountains of information required to “manage” the economy.

Like his mentor, Turgot was for free trade and a government that mostly stayed away from trying to manage the minutiae of the economy. Turgot believed people did not need to be managed; quite the opposite, their productive energies needed to be unleashed upon the world.

Political Career

Though a prominent theoretician on economic and philosophical matters, Turgot was never an academic. Though academically gifted, Turgot wanted more than for his ideas to be discussed in salons; he wanted them to be implemented for the benefit of France. In 1761, Turgot was appointed as the tax collector of Limoges. Turgot eliminated complicated taxes and abolished the despised corvée, a form of unpaid labor demanded in lieu of taxes. Throughout his time in Limoges, Turgot dedicated himself to removing obstacles in the way of the poorest in society earning their daily bread. By 1773, when Turgot left, Limoges was one of France’s more prosperous areas; as a reward for his achievement, he was appointed as Controller General of France by Louis XVI.

With his new position, Turgot had ambitious plans. He aimed to implement several economic reforms, including free trade, reducing the lower classes’ financial burdens, and removing feudal privileges. Turgot’s reforms faced strong opposition from powerful concentrated interest groups among the day’s nobility, clergy, and guilds. Ultimately, Turgot resigned in 1776, never holding a political position again. He spent his final years at his family estate, buried in his studies and correspondence, dying at the age of fifty-​four.

Turgot’s Importance to the History of Liberalism

Though unsuccessful in his reforms, Turgot’s efforts put laissez faire and liberalism on the political map. They were no longer mere theories but practical policies. The writings of Turgot are still valuable because they help remind us of a simple yet fundamental truth: that progress consists not in merely more capital goods but in an ever-​increasing store of cumulative knowledge. His writings also illustrate that progress was a relatively rare phenomenon before the Enlightenment, only experienced in brief glimpses by select pockets of the human population. Despite being a busy and politically engaged figure, Turgot’s ideas nonetheless had a massive impact on the intellectual history of the Western world.

Legacy of Turgot

It is difficult to overstate the impact of Turgot’s ideas and work as a politician. He has garnered many admirers, including the economist Joseph Schumpeter and libertarian thinkers like Murray Rothbard. Turgot’s career in economics was brief but brilliant. Thinkers like Turgot, his mentor Vincent Gournay, and his friend François Quesnay were responsible for France being among the first countries to implement laissez faire economic policy and for integrating liberal ideas into the public consciousness. Without the intellectual and political efforts of people like Turgot, liberalism and economic freedom might have remained obscure ideas relegated to a select group of obscure intellectuals.

New Atlas | Cost of Material Goods

Cheaper, Faster Method Produces 10X More Ozempic

“The effectiveness of semaglutide, sold as the diabetes drug Ozempic and weight-loss drug Wegovy, contributed to its overwhelming popularity and huge demand. This led to global shortages throughout 2022–23, which maker Novo Nordisk says will likely continue into this year. The shortage has particularly affected type 2 diabetics who rely on semaglutide to keep their blood glucose levels under control and are left searching for suitable alternatives.

Researchers at The Florey Institute in Melbourne, Australia, may have discovered a way of addressing the critical shortage, developing a method of production of a drug analog that has the same therapeutic effects as semaglutide. Their novel production method is not only cost-effective and simpler but produces far more of the drug.”

From New Atlas.

Wall Street Journal | Economic Freedom

Australia to Abolish Nearly 500 So-Called Nuisance Tariffs

“The Australian government has announced it will abolish close to 500 ‘nuisance’ tariffs from July 1, reducing the cost of importing everything from toothbrushes to roller coasters and bumper cars.

Described by the center-left Labor government as the biggest unilateral tariff reform in at least two decades, removing the tariffs will cost the budget $19.9 million (30 million Australian dollars) in lost revenue annually, but help to streamline $5.6 billion (A$8.5 billion) in annual trade.”

From Wall Street Journal.

Blog Post | Science & Education

Introducing Our Upcoming Book, Heroes of Progress

Over the past two centuries, humanity has become massively more prosperous, better educated, healthier, and more peaceful.

The underlying cause of this progress is innovation. Human innovation―whether it be new ideas, inventions, or systems―is the primary way people create wealth and escape poverty.

Our upcoming book, Heroes of Progress: 65 People Who Changed the World, explores the lives of the most important innovators who have ever lived, from agronomists who saved billions from starvation and intellectuals who changed public policy for the better, to businesspeople whose innovations helped millions rise from poverty.

If it weren’t for the heroes profiled in this book, we’d all be far poorer, sicker, hungrier, and less free―if we were fortunate enough to be alive at all.

Considering their impact on humanity, perhaps it’s time to learn their story?

Heroes of Progress book advertised on Amazon for pre-order

Heroes of Progress Book Forum

On March 21st, the author of Heroes of Progress, Alexander Hammond, will present the book live at the Cato Institute in Washington, D.C. He will be joined by Marian Tupy, the editor of Human Progress, and Clay Routledge, the Archbridge Institute’s Vice President of Research, who will speak on the individual’s role in advancing human progress and the need for a cultural progress movement.

Learn more about the event here.

Praise for Heroes of Progress

Making an inspiring case for progress at this time of skepticism and historical ingratitude is no easy feat. Yet, by relentlessly outlining the extraordinary ability of individuals to shape our world for the better, Alexander Hammond does just that.

Steven Pinker, author of Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

Innovation is a team sport achieved by people working together, using precious freedoms to change the world, so it’s sometimes invidious to single out one person for credit. But once an idea is ripe for plucking, the right person at the right time can seize it and save a million lives or open a million possibilities. Each of these 65 people did that, and their stories are both thrilling and beautiful.

Matt Ridley, author of How Innovation Works: And Why It Flourishes in Freedom

The figures in this book are the overlooked and often unknown figures who have transformed the lives of ordinary people, for the better… This book is a correction to widespread pessimism and is both informative and inspirational.

Dr. Stephen Davies, author of The Wealth Explosion: The Nature and Origins of Modernity

Superman and the Avengers are all very well, of course, but the real superheroes are thinkers, scientists, and innovators of flesh and blood who saved us from a life that used to be poor, nasty, brutish, and short. Alexander Hammond tells their inspiring stories in this magnificent book that will leave you grateful to be living in the world these men and women created.

— Johan Norberg, author of Open: The Story of Human Progress

The 65 innovators honored here made us happier, healthier, and longer-lived. Indeed, it is thanks to some of them that we are here at all. Their story is the story of how the human race acquired powers once attributed to gods and sorcerers―the story of how we overcame hunger, disease, ignorance, and squalor. I defy anyone to read this book and not feel better afterwards.

Lord Daniel Hannan, president of the Institute for Free Trade

The 65 fascinating stories in Heroes of Progress are
testaments to the ingenuity of humankind in delivering a richer,
healthier, and hopefully freer world. Alexander C. R. Hammond
provides an inspirational reminder that when individuals are
free to speak, think, innovate, and engage in open markets, the
heroic potential of humanity knows no bounds.

Lord Syed Kamall, Professor of politics and international relations, St. Mary’s University

In Heroes of Progress, Alexander Hammond reminds us that human minds are the fundamental driver of every discovery, invention, and innovation that has improved our lives. By telling the stories of pioneering men and women who have advanced civilization, this book not only honors past heroes of progress, but also provides inspiration for the next generation to use their uniquely human imaginative and enterprising capacities to build a better future.

— Clay Routledge, Vice President of Research and Director of the Human Flourishing Lab at the Archbridge Institute

Blog Post | Politics & Freedom

Underrated Industrialist, Josiah Wedgwood

Josiah Wedgwood was an entrepreneur, abolitionist, inventor, and in many respects the first modern philanthropist.

Summary: Josiah Wedgwood challenged the prevailing perspective on entrepreneurship, rising from humble beginnings to become an esteemed industrialists and advocates of Enlightenment ideals. Wedgwood’s story exemplifies the transformative power of entrepreneurship, philanthropy, and innovation, reshaping not only the economy but also societal perceptions of wealth and social responsibility.


This article was published at Libertarianism.org on 12/18/2023.

We use and encounter the word “entrepreneur” constantly in our daily lives. Entrepreneurs are an indispensable part of the modern economy, but for much of the Western world’s history, aristocratic elites looked down on merchants as crass money-​makers. A long tradition stretching back to antiquity enforced the aristocratic view of property ownership and agriculture as the only honorable ways of making money. But in the 18th century, things started to change dramatically.

At the forefront of change was Josiah Wedgwood, a man born the child of a potter, who ended his life as an esteemed industrialist, a trendsetter for English society, and an advocate of Enlightenment ideals. He is also one of first examples of the entrepreneurial philanthropist in the modern sense, using his profits to build schools, homes, and improve the working conditions of his employees. Most famously, he was a staunch advocate for the abolition of slavery.

Wedgwood’s Upbringing

Josiah Wedgwood was born on the 12th of July 1730 in Burslem, Staffordshire. He was the eleventh child of Thomas and Mary Wedgwood. Wedgwood’s family, while not poor, was not particularly rich either.

Wedgwood’s father and his father’s father had both been potters. According to all conventional wisdom, Wedgwood would follow in his ancestors’ footsteps and earn a similarly modest living. Though there were many potters in his hometown of Staffordshire, potters only sold their wares locally. To sell to London was rare; to sell abroad was unheard of. Staffordshire was not the cosmopolitan center of the United Kingdom. By the end of Wedgwood’s life, this all radically changed.

From a young age, Wedgwood showed great promise as a potter, but at the age of nine he contracted smallpox, permanently weakening his knee, meaning he could not use the foot pedal on a potter’s wheel. But Wedgwood took this tragedy in stride despite his young age. While healing, he used his spare time to read, research, and most importantly, experiment. Instead of making the same pots his family had always crafted, he dedicated himself to innovating.

Combining Science and Faith

After his father’s death, Wedgwood’s mother took charge of educating her son imparting to him a deep appreciation for curiosity. Wedgwood came from a family of English dissenters, Protestants who broke off from the English state-​supported Anglican church to start their own religious establishments. Specifically, Wedgwood and his family were Unitarian: they emphasized the importance of humans using reason to interpret scripture. Unlike many of their contemporaries, Unitarians did not see science and religion as conflicting ways of viewing the world but complementary. Because of this attitude, Unitarians were often found defending freedom of speech and conscience as indispensable rights for political and religious life.

Where Unitarians split most noticeably from the established Anglican church was their view of Original Sin. Growing up, Wedgwood was taught that the world could be made a better place through human effort. A modern observer views progress and making the world a better place as a common aspiration, however, few of our ancestors believed there was such a thing as consistent material or moral progress. It is easy to see why, given that belief system, most people were content to work the same job their father had using the same tools that had been used for hundreds if not thousands of years.

The Beginnings of a Business

At the age of 30, Wedgwood began his own business in Staffordshire at his Ivy House factory. Because of England’s vast colonial territories, tea and coffee were making their way to England in larger quantities. The emerging middle class began to frequent coffee and tea houses to converse with their peers, dramatically increasing the demand for pottery. Wedgwood observed an increased demand for pottery, but also an increased demand for beauty and style in everyday items.

In Wedgwood’s early days of business, elaborate designs were not popular; what was demanded was the pure simplicity of materials like porcelain. Porcelain, however, was in short supply and extremely fragile. To remedy this, Wedgwood began developing cream glaze that would give earthenware the appearance of porcelain with none of the downsides. After conducting over 5,000 painstaking tests, Wedgwood perfected what came to be known as creamware, something few of his competitors replicated.

Increasingly known for his high-​quality products, Wedgwood was invited to participate in a competition with all the potteries of Staffordshire to provide a tea service or set for Queen Charlotte. Knowing this was a crucial opportunity, Wedgwood went all-​in on creating a creamware set, even painstakingly using honey to help stick 22-​karat gold to his pure white creamware. Wedgwood won the competition and was made the Queen’s potter. Wedgwood was light years ahead of his competition when it came to marketing and branding, and from this point onwards, all of the company’s paperwork and stationery boasted the royal association.

Wedgwood and the Consumer Experience

Wedgwood established showrooms in London to sell his wares. In the 18th century, most stores were cramped and dingy places. Wedgwood also pioneered a range of services we expect as standard today, including money-​back guarantees, free delivery, illustrated catalogs, and even an early form of self-​checkout. More than any of his contemporaries, Wedgwood focused on perfecting the retail experience. His showrooms were immediately popular, establishing his reputation throughout London, Bath, Liverpool, Dublin, and Westminster. Some showrooms were so popular they caused traffic jams with long-​winding lines stretching through the street.

The Division of Labor and International Markets

The increasing demand led to Wedgwood being so successful he founded a new factory in 1769 named “Etruria” after the Etruscans of ancient Italy. Here Wedgwood dreamed of becoming “Vase Maker General to the Universe.” Despite being named after an ancient land, it was arguably at the time the most modern industrial space in the world. To minimize mistakes, Wedgwood broke down the process of making earthenware into a series of smaller tasks. Like the contemporaneous Adam Smith, Wedgwood observed that the division of labor dramatically increases productivity. As an employer, Wedgwood was an exemplar of humane business. Knowing the hot conditions of factories, he attempted to develop a form of air conditioning. He paid his employees well and provided cottages for his workers around Etruria.

With his modernizing practices, Wedgwood brought artistic perfection to an industrial scale. Though many of his popular products were initially purchased by the aristocracy, he eventually reduced the prices to appeal to an increasingly broader market. Wedgwood noticed that a high price was necessary to make the vases esteemed ornaments for palaces, but once aristocrats popularized his products, he would then reduce the price accordingly. Everyday people began to drink from mugs and decorate their homes with vases that for centuries had been exclusively owned by aristocrats.

Wedgwood had transformed Staffordshire from a town that nearly always sold their produce locally to a place that supplied goods for the whole nation. But Wedgwood saw the potential for further expansion abroad. Wedgwood began to ship to Europe but then rapidly expanded across the globe to places like Mexico, the United States, Turkey, and China. By the 1780s, Wedgwood was exporting most of his products abroad. Though during this period of his life business was booming, Wedgwood’s smallpox afflicted knee worsened, resulting in his leg being amputated without anesthetic and replaced with a wooden prosthetic. Seemingly unbothered, Wedgwood Christened the event “St. Amputation Day” and resumed work.

Business for a Good Cause

As Wedgwood shipped more goods abroad, he increasingly frequented London’s port, the largest slave-​trading port in the world at the time. Wedgwood saw the whip-​scarred bodies of enslaved people being shipped in from abroad. Wedgwood abhorred slavery, not only because it was immoral, but because for Wedgwood, it was not befitting of the national character and the esteem Britain ought to hold as a free nation. At its inception, in 1787 Wedgwood joined the Society for Effecting the Abolition of the Slave Trade.

He campaigned against slavery by using his craft to create mass-​produced cameos of a black man in chains on his knees against a white background with an inscription beneath reading “Am I Not a Man and a Brother?” Wedgwood gave away these medallions free of charge to abolitionist groups, even sending medallions to Benjamin Franklin, then to the president of the Pennsylvania Abolition Society. Franklin praised his medallions, saying their effectiveness was equal to the best written works against slavery. Gentlemen had this image inlaid in their snuff boxes, and ladies wore it on bracelets and hairpins.

A friend of Wedgwood and fellow abolitionist wrote of Wedgwood’s medallions, “the taste for wearing them became general, and thus fashion, which usually confines itself to worthless things, was seen for once in the honorable office of promoting the cause of justice, humanity and freedom.” Wedgwood saw how fashion could be a vehicle for political change. His medallions perfectly captured the message of the abolitionist cause, two hundred years before the advent of the t-​shirt, today’s preferred method of displaying one’s political affections.

Wedgwood was not only a master craftsman, an industrialist, and an activist: he was also a scientist. In 1765, he joined the Lunar Society of Birmingham, a group of industrialists, scientists, and philosophers who met during the full moon because the light made the journey at night easier. Members included people such as Joseph Priestly and Matthew Bolton. In 1783, Wedgwood was elected to The Royal Society of London for Improving Natural Knowledge by inventing the pyrometer, a device used to measure the high temperatures of kilns while firing pottery.

Death and Legacy

After a life dedicated to his work and the betterment of the world, Wedgwood passed away on the 3rd of January 1795 at the age of 64. The name Wedgwood became synonymous with excellence in pottery, and remains so today.

Throughout Western history, aristocrats, nobles, and other elites often peddled a narrative that prosperity was achieved through familial ties of property ownership and military prowess. People like Josiah Wedgwood challenged this narrative by showing a new path for the Enlightened industrialist and philanthropist. Instead of making his fortune from familial connections and war, Wedgwood showed the peaceful path to wealth by simply fulfilling consumers’ desires. His marketing practices were light years ahead of his time, and his penchant for building a distinct brand through advertising and high-​quality goods was an unprecedentedly modern strategy at a time when the wealthy still wore powdered wigs.

Wedgwood used his wealth to benefit the world by treating his workers with dignity while advocating for humane causes like the abolition of slavery. Stories like Wedgwood’s counter the anti-​capitalist narrative of the corrupting tendencies of private enterprise, showing how business can be humane, cosmopolitan, and most importantly, for Wedgwood, beautiful.