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01 / 05
Time to Think Small

Blog Post | Science & Technology

Time to Think Small

Todd Myers's new book highlights the growing opportunities to care for the environment by shifting power from politicians to individuals.

Summary: This article invites the reader to rethink the conventional approach to environmental problems, which hinges on state interference and scare tactics. It reviews a book by Todd Myers that demonstrates how new technologies inspire individuals and civil society to come up with innovative solutions to ecological conundrums. It discusses examples of how these technologies have tackled pollution, rescued wildlife, and generated incentives for environmental stewardship.


A version of this article was published in El Comercio (Peru) on 6/6/2023.

World Ocean Day is June 8. World Environment Day is June 5; it’s different than Earth Day, which is April 22. And there are world days for biodiversity, recycling, reducing the use of plastic bags, and much more throughout the year.

With so many days intended to foster awareness and action, the reader can be forgiven for not being aware of them. It is often thought that complex ecological problems require national solutions and international treaties and bureaucracies. Why take individual initiative if what you can do to help is very limited?

What has managed to capture the public’s imagination is the apocalyptic vision of a certain sector of the environmental movement that literally declares that the end of the world is coming if a fundamental reorganization of modern society is not imposed. But such extremism only hinders public debate because of it’s dismissiveness of differing points of view.

It’s time to think small. That’s the title of a new book by Todd Myers (Time to Think Small: How Nimble Environmental Technologies Can Solve the Planet’s Biggest Problems), which highlights the growing opportunities to care for the environment by using new technologies that shift power from politicians to individuals and civil society. The world has changed since the modern environmental movement emerged in the 1970s, when solutions overwhelmingly relied on state intervention. The first director of the U.S. Environmental Protection Agency, Bill Ruckelshaus, recognized this more than 10 years ago. According to Ruckelshaus, “Yesterday’s solutions worked well on yesterday’s problems, but the solutions we devised back in the 1970s aren’t likely to make much of a dent in the environmental problems we face today.”

Today, new technologies make it possible for individuals to collaborate on solutions to ecological problems. Myers offers numerous examples. In Central America, illegal trafficking of endangered turtle eggs has been diminished using trackers that are placed in eggs produced by 3D printers and put alongside the real eggs cared for by the turtles. Thus, the trackers help identify traffickers and their networks.

Millions of metric tons of plastic are dumped into the sea each year, but the nongovernmental organization Plastic Bank is reducing that pollution in several poor countries by paying people through a cellphone system to collect plastic from the environment before it reaches the sea. Plastic Bank has thus prevented a billion plastic bottles from reaching the oceans.

Myers documents how, instead of using their own cars, on-demand vehicle pooling through apps significantly reduces carbon dioxide emissions. Apps such as iNaturalist and eBird allow users to identify plants and animals in nature and create large databases for academic research.

In the United States, the Nature Conservancy used eBird’s bird migration data to offer payments to individuals who create habitats for seabirds. The incentive is the exact opposite of what federal law created to protect endangered species. Under the law, if such a species is found on your property, the government limits the land’s use, and thus reduces its value. Even as it encourages stewardship for the environment, the Nature Conservancy has turned a liability into an asset.

Myers’s book demonstrates how innovation and technology are democratizing environmental stewardship in an increasingly effective way.

Blog Post | Mental Health

The Kids Need Optimism, Not Doom and Degrowth

Not only is the embrace of degrowth misguided, but research suggests that this doomsday mindset is causing widespread anxiety in young people.

Summary: Degrowth solutions to climate problems are environmentally misguided, and also they foster anxiety and guilt in children, damaging the mental health of young people. Technological innovation is the best path to ecological protection and improved living standards. For these reasons, and also for the improvement of mental health, empowering pro-growth solutions to climate concerns are preferable to degrowth and pessimism.


My kids love nature and we go camping as a family frequently, but as a parent, I’m concerned about some of the messaging they receive on conservation. My husband and I talk about environmental stewardship with our children by emphasizing the eco-modernist approach: Human beings have the unique ability to innovate their way out of problems, creating technological solutions that benefit both people and the planet. Unfortunately, children today are often bombarded with messages of an impending apocalypse that can only be warded off by lowering living standards and embracing “degrowth.”

After a movie at her school about garbage in the oceans left her in tears as a teenager, Greta Thunberg came to believe that “technological solutions” and nondestructive economic growth are “fairytales.” But in the years following that formative experience, scientists have invented cleanup ships that consume ocean plastic as fuel and developed a type of plastic that harmlessly dissolves. Since the 1960s, global carbon dioxide emissions per dollar of gross domestic product have steadily declined, as technologies become greener and businesses cut energy costs. Yet Thunberg’s mindset still mirrors the messages she received growing up.

In the United States, many public elementary schools now devote one day during Earth Week to “zero waste” through the reduction of consumption. But it’s also possible to reduce waste through dematerialization: doing more with less via technology. Just think of all the devices a single smartphone replaces.

Even popular culture sometimes promotes this apocalyptic degrowth mindset to children. In a recent animated Disney movie called Strange World, the characters must give up electricity and drink cold coffee to protect a giant turtle-like creature and save their planet. In reality, protecting wildlife and rising living standards go hand in hand: Beloved species such as the loggerhead turtle are rebounding in wealthy parts of the world, which have far more resources to devote to environmental protection than poor areas. Richer countries usually score higher on Yale’s Environmental Performance Index.

Not only is the embrace of degrowth misguided, but research suggests that this doomsday mindset is causing widespread anxiety in young people. More than half of US youths aged 15–29 report experiencing “eco-anxiety,” a level of psychological distress that affects daily life, according to a 2024 poll. Another 2024 poll found that American middle and high school students’ most commonly reported emotional reactions to the thought of climate change were sadness, discouragement, helplessness, and uneasiness. A peer-reviewed paper explains how “climate anxiety can lead to symptoms such as panic attacks, loss of appetite, irritability, weakness and sleeplessness.” And that anxiety is international: A study from 2021, surveying 10,000 children and young people aged 16–25 in 10 countries, found that 59 percent of respondents were very or extremely worried about climate change, and more than 45 percent of respondents said those feelings negatively affected daily life and basic functioning.

On Earth Day, my kindergartner came home from school having been told a familiar message: Riding a bike is better for the planet than driving a car. Her preschool had emphasized the same idea the year before. Many people love bicycles, but as the economist Tyler Cowen has pointed out, outside of poor countries, most people prefer cars to biking—and for good reason. For instance, without our minivan, it would be nearly impossible for my family to get around with three young kids, along with their snacks, spare clothes, and everything else.

Rather than romanticizing bicycling, what if we focused more on technological solutions that make driving cleaner or reduce commutes? That could mean greater freedom to innovate in fuel efficiency, easing regulations that limit electric cars’ potential to compete with traditional cars in the market, or removing outdated government barriers to remote work—such as telemedicine restrictions—to cut commutes. Zoning reform allowing more housing near workplaces could also reduce commutes and the associated pollution.

Instead of rushing to solutions that require lowering living standards via coercive government mandates or expensive taxpayer-funded subsidies, we should focus on the freedom to make technological advances that raise our standard of living while also mitigating environmental harm. An advantage of that approach is that it may also improve the mental health of young people—which would set this mom’s mind at ease.

This article was originally published in the summer 2025 issue of FreeSociety.

CNN | Conservation & Biodiversity

Colossal Biosciences to De-extinct Giant Flightless Bird

“Genetic engineering startup Colossal Biosciences has added the South Island giant moa — a powerful, long-necked species that stood 10 feet (3 meters) tall and may have kicked in self-defense — to a fast-expanding list of animals it wants to resurrect by genetically modifying their closest living relatives.

The company stirred widespread excitement, as well as controversy, when it announced the birth of what it described as three dire wolf pups in April. Colossal scientists said they had resurrected the canine predator last seen 10,000 years ago by using ancient DNA, cloning and gene-editing technology to alter the genetic make-up of the gray wolf, in a process the company calls de-extinction. Similar efforts to bring back the woolly mammoth, the dodo and the thylacine, better known as the Tasmanian tiger, are also underway. 

To restore the moa, Colossal Biosciences announced Tuesday it would collaborate with New Zealand’s Ngāi Tahu Research Centre, an institution based at the University of Canterbury in Christchurch, New Zealand, that was founded to support the Ngāi Tahu, the main Māori tribe of the southern region of New Zealand.

The project would initially involve recovering and analyzing ancient DNA from nine moa species to understand how the giant moa (Dinornis robustus) differed from living and extinct relatives in order to decode its unique genetic makeup, according to a company statement.”

From CNN.

Oceanographic Magazine | Conservation & Biodiversity

Maldives Coral Reef Restoration Takes Pioneering Step Forwards

“Coral reef restoration in the Maldives is taking a pioneering step forwards thanks to a cross-collaborative effort between local marine biologists and scientists from the Australian Institute of Marine Science that has engaged groundbreaking new technology to enable reef restoration in some of the world’s most remote underwater locations.

Using this pioneering new, portable reef aquaculture system – one known as ReefSeed – researchers from the Maldives Marine Research Initiative (MMRI) have now successfully reared more than three million larvae and deployed more than 10,000 juvenile corals on 720 seeding devices at nine different reef locations.”

From Oceanographic Magazine.

European Environment Agency | Pollution

European Union Reports Pollution Lower in 2023 than in 2005

“In 2023, emissions of all pollutants were lower than in 2005 (or in 2000 for PM) (Table 3.1).Emission trends for NOX, NMVOCs, SOX, NH3 and PM 2.5 are presented in Figure 3.1. For the main pollutants, the largest reductions, in percent, across the EU were for SOX emissions. SOX reduced by 95% since 1990 and by 14% since the previous reporting cycle. This was followed by NOX,which reduced by 66% since 1990 and by 3% since the previous reporting cycle. NMVOCs reduced by 63% since 1990 and by 4% since the previous reporting cycle. NH3 reduced by 36%since 1990, while the emissions did not reduce since the previous reporting cycle. PM 2.5 reduced by 41% since 2000 and by 6% since the previous reporting cycle.”

From European Environment Agency.