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01 / 05
Lesson Plan: Amsterdam (Openness)

Blog Post | Culture & Tolerance

Lesson Plan: Amsterdam (Openness)

In this lesson, you’ll learn about how a unique set of cultural values that emphasized openness and tolerance helped lead Amsterdam to the pinnacle of European commercial success during the Dutch Golden Age.

You can find a PDF of this lesson plan here.

Lesson Overview

Featured article: Centers of Progress, Pt. 36: Amsterdam (Openness) by Chelsea Follett

“By embracing foreign peoples, goods, and ideas, what began as a small fishing town became a prosperous global capital of philosophy, science, and art. Far-ranging trade, new corporate structures, innovations in finance and engineering, and acceptance of intellectual and religious refugees, all helped to make Amsterdam successful,” writes Chelsea Follett in this article about Amsterdam during the 1600s.

In this lesson, you’ll learn about how a unique set of cultural values that emphasized openness and tolerance helped lead Amsterdam to the pinnacle of European commercial success during the Dutch Golden Age.

The Courtyard of the Old Exchange in Amsterdam by Emanuel de Witte
The Courtyard of the Old Exchange in Amsterdam by Emmanuel de Witte, 1653 (1)
The Old Exchange of Amsterdam by Job Adriaenszoon Berckheyde
The Old Exchange of Amsterdam by Job Adriaenszoon Berckheyde, 1670 (2)

Warm-up

Look closely at the two paintings of the Amsterdam Stock Exchange. Then discuss these questions as a class:

  • What do you think the men are doing in these paintings?
  • What is the purpose of the Exchange where they are gathered?
  • What was the Commercial Revolution and how is connected to joint-stock companies?
  • What does the architecture of the buildings and the mens’ clothing tell you about thelevel of prosperity of Amsterdam in the 1600s?
  • Where did the wealth of Amsterdam derive from at that time?

FOR THE TEACHER:

  1. The expansion of Amsterdam’s trade in the mid-17th century allowed the city to develop its extant banking system and commodity exchange services to the highest level of volume and sophistication in Europe. In its Exchange, merchants and brokers from all over the world traded goods, currency, rumors – and an unprecedented volume of stocks. Contemporary reports sketch the bustle in the new Exchange building designed by Hendrick de Keyser (1565-1621), the most respected architect and sculptor of his generation. Artists such as Emmanuel de Witte painted the busy throngs of domestic and foreign traders. Source.
  2. The painting excellently documents the expansion of the Exchange in 1668, based on a design by the Amsterdam architect Daniël Stalpaert. The most important change was the merging of the two southern gate buildings into one building with a classic facade on the Rokin. A statue of Mercury, the god of trade, by Bartholomeus Eggers was erected between the two hallways. The sculpture can be seen to the left between the two open arches; Mercury’s caduceus staff stands out against the sun-lit fronts on the Rokin. Source.

Questions for reading, writing, and discussion

Read the article, then answer the following questions:

  • Use your background knowledge. Prior to and during the European wars of religion, what were the economic, political, and cultural reasons for the relative religious tolerance of the Dutch?
    • Economic reasons:
    • Political reasons:
    • Cultural reasons:
  • Describe the business activities of the Dutch East India Company. Why does Follett say, “The Dutch East India Company has . . . been called the prototype or forerunner of the modern corporation”?
  • Why was the buying of stock in such corporations as the Dutch East India company so attractive to investors? What were the benefits of stock investing over traditional forms of capital allocation?
  • Dutch wealth and tolerance attracted writers and artists of the highest caliber. List at least five well-known intellectuals connected with Amsterdam during the Dutch Golden Age.

Extension Activity/Homework

Investigate the Dutch Trade in Enslaved People

Follett writes, “It must be noted that the [Dutch East India] company was, appallingly, also tied to the Dutch slave trade.” Although it formed only a small portion of their worldwide operations, the Dutch East India Company, and by extension, the Amsterdam Stock Exchange benefitted from the horrific trade in enslaved people from Africa.

Conduct independent research and write a 2–3-page report on the history of the Dutch slave trade during the Golden Age. In your report, be sure to answer the following questions:

  • During which period were Dutch slave traders most active?
  • From which regions and states did Dutch traders purchase enslaved people?
  • In which regions and activities did Dutch entrepreneurs utilize enslaved labor?
  • Which Dutch institutions benefitted directly from the slave trade?
  • What were the short- and long-term consequences of the Dutch slave trade?

Examine a Rembrandt

Rembrandt is particularly well-known for his portraits. Watch the following video about the masterpiece The Anatomy Lesson of Dr. Tulp and answer the questions below.

  • The Guild of Surgeons commissioned the portrait of themselves. What type of institution is a guild?
  • In what ways are guilds representative of a type of civil society institution separate from the state and the Church?
  • How are the values of the Scientific Revolution (e.g., empiricism) evident in the dissection being portrayed?
  • How were the economic dynamism of the Dutch Republic and the growing middle class connected to the patronage of artists such as Rembrandt?
  • How does this painting represent a break from prior traditions of Western portrait making?

Discover Vermeer

Google Arts and Culture has created an online gallery of all 36 Vermeer’s paintings together in one place. Enter the pocket gallery, choose a Vermeer masterpiece to analyze, and conduct an OPTIC analysis of the artwork.

Which Vermeer painting are you analyzing? Write the title, then cut and paste a screenshot of the painting.

OPTIC Analysis
O – Overview
Summarize the “action” of the painting without analyzing its meaning yet. This is equivalent to paraphrasing a document.
P – Parts of the Painting
Describe the placement of people and objects in the painting. Describe color, lighting, and movement.
T – Title
What does the title tell you about the painting? How much does it add to what you understand or do not understand about the painting? Explain your answers.
I – Interrelationships
What historical themes—social, political, environmental, cultural, economic, technological—does the painting reflect?
C – Conclusion
Provide an analysis of the entire composition. What is the artist trying to portray in this painting?

Wall Street Journal | Trade & Manufacturing

Amazon Nearly Using More Robots than Humans in Its Warehouses

“The automation of Amazon facilities is approaching a new milestone: There will soon be as many robots as humans.

The e-commerce giant, which has spent years automating tasks previously done by humans in its facilities, has deployed more than one million robots in those workplaces, Amazon said. That is the most it has ever had and near the count of human workers at the facilities.

Company warehouses buzz with metallic arms plucking items from shelves and wheeled droids that motor around the floors ferrying the goods for packaging. In other corners, automated systems help sort the items, which other robots assist in packaging for shipment. 

One of Amazon’s newer robots, called Vulcan, has a sense of touch that enables it to pick items from numerous shelves. Amazon has taken recent steps to connect its robots to its order-fulfillment processes, so the machines can work in tandem with each other and with humans…

Now some 75% of Amazon’s global deliveries are assisted in some way by robotics, the company said. The growing automation has helped Amazon improve productivity, while easing pressure on the company to solve problems such as heavy staff turnover at its fulfillment centers.”

From Wall Street Journal.

World Bank | Food Prices

Global Food Prices Ease amid Improved Supply and Trade

“Global grain supplies are projected to reach a record 3.6 billion tons in the 2025-26 season, marking a third consecutive year of growth—though at a slower pace than the average annual growth of the preceding two decades. Wheat supply has returned to its long-term average growth rate, while maize supply has rebounded after recent setbacks but remains below its historical trend. In contrast, supplies of rice and soybeans are projected to grow at about their long-term growth averages, building on last season’s significantly elevated levels.”

From World Bank.

Blog Post | Manufacturing

Grim Old Days: Virginia Postrel’s Fabric of Civilization

Beneath today’s abundance of clothing lies a long and brutal history.

Summary: Virginia Postrel’s book weaves a sweeping history of textiles as both drivers of innovation and toil. From ancient women spinning for months to make a single garment to brutal sumptuary laws and dye trades steeped in labor and odor, it is revealed how fabric shaped the foundations of human society.


Virginia Postrel’s The Fabric of Civilization: How Textiles Made the World is the riveting story of how humanity’s quest for thread, cloth, and clothing built modern civilization, by motivating achievements from the Neolithic Revolution to the Industrial Revolution and more. While much of the book contains inspiring tales of innovation, artistry, and entrepreneurship, the parts of the book about the preindustrial era also reveal some dark and disturbing facts about the past.

In the preindustrial era, clothing was often painstakingly produced at home. Postrel estimates that, in Roman times, it took a woman about 909 hours—or 114 days, almost 4 months—to spin enough wool into yarn for a single toga. With the later invention of the spinning wheel, the time needed to produce yarn for a similarly sized garment dropped to around 440 hours, or 50 days. Even in the 18th century, on the eve of industrialization, Yorkshire wool spinners using the most advanced treadle spinning wheels of the time would have needed 14 days to produce enough yarn for a single pair of trousers. Today, by contrast, spinning is almost entirely automated, with a single worker overseeing machines that are able to produce 75,000 pounds of yarn a year—enough to knit 18 million T-shirts.

Most preindustrial women devoted enormous amounts of time to producing thread, which they learned how to make during childhood. It is not an exaggeration to say, as Postrel does, “Most preindustrial women spent their lives spinning.” This was true across much of the world. Consider Mesoamerica:

At only four years old, an Aztec girl was introduced to spinning tools. By age six, she was making her first yarn. If she slacked off or spun poorly, her mother punished her by pricking her wrists with thorns, beating her with a stick, or forcing her to inhale chili smoke.

These girls often multitasked while spinning: “preindustrial spinners could work while minding children or tending flocks, gossiping or shopping, or waiting for a pot to boil.” The near-constant nature of the task meant that prior to the Industrial Revolution, “industry’s visual representation was a woman spinning thread: diligent, productive, and absolutely essential” to the functioning of society, and from antiquity onward cloth-making was viewed as a key feminine virtue. Ancient Greek pottery portrays spinning “as both the signature activity of the good housewife and something prostitutes do between clients,” showing that women of different social classes were bound to spend much of their lives engaged in this task.

Women of every background worked day and night, but still, their efforts were never enough. “Throughout most of human history, producing enough yarn to make cloth was so time-consuming that this essential raw material was always in short supply.”

Having sufficient spun yarn or thread was only the beginning; it still had to be transformed into cloth. “It took three days of steady work to weave a single bolt of silk, about thirteen yards long, enough to outfit two women in blouses and trousers,” although silk-weavers themselves could rarely afford to wear silk. According to Postrel, a Chinese poem from the year 1145, paired with a painting of a modestly dressed, barefoot peasant weaving silk, suggests that “the couple in damask silk . . . should think of the one who wears coarse hemp.”

Subdued colors often defined the clothing of the masses. “‘Any weed can be a dye,’ fifteenth-century Florentine dyers used to say. But that’s only if you want yellows, browns, or grays—the colors yielded by the flavonoids and tannins common in shrubs and trees.” Other dye colors were harder to produce.

In antiquity, Tyrian purple was a dye derived from crushed sea snails, and the notoriously laborious and foul-smelling production process made it expensive. As a result, it became a status symbol, despite the repulsive stench that clung to the fabric it colored. In fact, according to Postrel, the poet Martial included “a fleece twice drenched in Tyrian dye” in a list of offensive odors, with a joke that a wealthy woman wore the reeking color to conceal her own body odor. The fetor became a status symbol. “Even the purple’s notorious stench conveyed prestige, because it proved the shade was the real thing, not an imitation fashioned from cheaper plant dyes.” The color itself was not purple, despite the name, but a dark hue similar to the color of dried blood. Later, during the Renaissance, Italian dyers yielded a bright red from crushed cochineal insects imported from the Americas, as well as other colors that were created by using acidic bran water that was said to smell “like vomit.”

Numerous laws strictly regulated what people were allowed to wear. Italian city-states issued more than 300 sumptuary laws between 1300 and 1500, motivated in part by revenue-hungry governments’ appetite for fines. For example, in the early 1320s, Florence forbade women from owning more than four outfits that were considered presentable enough to wear outside. Postrel quotes the Florentine sumptuary law official Franco Sacchetti as writing that women often ignored the rules and argued with officials until the latter gave up on enforcement; he ends his exasperated account with the saying, “What woman wants the Lord wants, and what the Lord wants comes to pass.” But enough fines were collected to motivate officials to enact ever more restrictions.

In Ming Dynasty China, punishment for dressing above one’s station could include corporal punishment or penal servitude. Yet, as in Florence, and seemingly nearly everywhere that sumptuary laws were imposed, such regulations were routinely flouted, with violators willing to risk punishment or fines. In France in 1726, the authorities harshened the penalty for trafficking certain restricted cotton fabrics, which were made illegal in 1686, to include the death penalty. The French law was not a traditional sumptuary law, but an economic protectionist measure intended to insulate the domestic cloth industry from foreign competition. Postrel quotes the French economist André Morellet lamenting the barbarity of this rule, writing in 1758,

Is it not strange that an otherwise respectable order of citizens solicits terrible punishments such as death and the galleys against Frenchmen, and does so for reasons of commercial interest? Will our descendants be able to believe that our nation was truly as enlightened and civilized as we now like to say when they read that in the middle of the eighteenth century a man in France was hanged for buying [banned cloth] to sell in Grenoble for 58 [coins]?

Despite such disproportionate punishments, the textile-smuggling trade continued.

Postrel’s book exposes the brutal realities woven into the history of textiles; stories not just of uplifting innovation, but of relentless toil, repression, and suffering. Her book fosters a deeper appreciation for the wide range of fabrics and clothes that we now take for granted, and it underscores the human resilience that made such abundance and choice possible.

Curiosities | Trade

The Real Story of the “China Shock”

“The total number of jobs remained largely stable in the U.S.—and even slightly increased—as people adapted to competition from Chinese trade. Trade-exposed places recovered after 2010, primarily by adding young-adult workers, foreign-born immigrants, women and the college-educated to service-sector jobs.

Lost in the alarm over jobs is that trade with China delivered substantial benefits to the U.S. economy. Most obvious are the lower prices Americans pay for everything from clothing and electronics to furniture. One study found that a 1 percentage point increase in imports from China led to about a 1.9% drop in consumer prices in the U.S. For every factory job lost to Chinese competition, American consumers in aggregate gained an estimated $411,000 in consumer welfare. This so-called Walmart effect disproportionately helped middle- and lower-income families, who spend a bigger share of their budget on the kinds of cheap goods China excels at producing.

U.S. businesses also reaped advantages. Manufacturers who use imported parts or materials benefited from cheaper inputs, making them more competitive globally. An American appliance company, for example, could buy low-cost Chinese components to lower its production costs, keep its product prices down and potentially hire more workers.”

From Wall Street Journal.