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01 / 05
Free Trade Is Fairer Than You Think

Blog Post | Trade

Free Trade Is Fairer Than You Think

Capitalism fosters impartiality, not unfairness.

Summary: Free trade is often accused of being unfair and corrosive to democratic institutions, concentrating power in the hands of elites while leaving ordinary people behind. The evidence suggests the opposite. Participation in markets cultivates norms of fairness, impartiality, and trust that strengthen democratic institutions and expand individual rights.


In earlier essays, I argued that trade makes us more prosperous, more trusting, and less corrupt. But isn’t trade unfair? Doesn’t the constant churn of global competition take power out of the hands of ordinary people and place it in the hands of wealthy individuals and corporations? Is democracy dying a slow death from the disease of globalization? As I show in this essay, the answer to each of these questions is an emphatic no. Trade, it turns out, strengthens democratic institutions and encourages more impartial treatment of one another. Overall, the complexity of the globalized economy has made us a much fairer bunch.

The French philosopher Montesquieu wrote, “The spirit of commerce produces in men a certain feeling for exact justice.” As Middlebury political scientist Keegan Callanan notes, Montesquieu believed that everyday trade trains us in habits of fair dealing. Over time, these small, routine acts of fairness cultivate a broader sense of exact justice that extends far beyond the marketplace. And researchers have tried to test this philosophical hunch.

Take the Ultimatum Game as an example. In this experiment, two participants are provided a specific sum of money. One participant is granted the power to divide the sum between the two. If the other player accepts the division—whether it is 50:50 or 99:1—both players keep their share. If the receiver rejects the offer, both go home empty-handed. Harvard anthropologist Joseph Henrich has found that proposers from industrial societies (e.g., United States, Indonesia, Japan, and Israel) tend to make offers between 44 and 48 percent, while the Machiguenga of the Peruvian Amazon offer only 26 percent.

Experiments by Henrich and fellow researchers involving 15 small-scale agrarian societies—consisting of hunter-gatherers, horticulturalists, nomadic herders, and sedentary farmers—have also shown that groups more heavily immersed in trade and market exchange with outsiders are less likely to make inequitable offers. Later experiments confirmed “that fairness (making more equal offers) in transactions with anonymous partners is robustly correlated with increasing market integration.”

Within the Ultimatum Game, however, there is still a risk for the proposer: the possibility of going home with nothing if the offer is too small. A proposer might therefore make a more generous offer out of self-interest simply as a strategy to avoid missing out on free money. To explore how deeply rooted this sense of fairness is, Henrich and his colleagues added the Dictator Game to their experiments. In this economic game, the receiver has no opportunity to reject the offer: they get whatever they are given. Yet even under these new rules, Henrich reported that  

people living in more market-integrated communities again made higher offers (closer to 50 percent of the stake). People with little or no market integration offered only about a quarter of the stake. Going from a fully subsistence-oriented population with no market integration…to a fully market-integrated community increases offers by 10 to 20 percentile points [see Figure 1].

Even when fairness and generosity have no strategic payoff, market integration predicts more equal treatment.

Figure 1. Dictator Game offers and market integration

As Montesquieu observed, the habits of fairness developed through everyday trade can extend well beyond the marketplace. Over time, they spill into our civic and political institutions. Democratic governments, in particular, seek to concretize fairness through their procedures and protections. This may help explain why the 2025 Index of Economic Freedom report finds a positive relationship between economic freedom and democratic governance (see Figure 2). Economic freedom, it argues, is “an important stepping stone on the road to democracy.”

Figure 2. Economic freedom and democratic governance

Research has consistently shown trade and market exchange to be champions of democracy. Economists Marco Tabellini and Giacomo Magistretti found that economic integration with democratic countries significantly boosts a country’s democracy scores (see Figure 3). Trade not only transmits goods and services across borders, but also democratic values and institutions. Studies by University of Maribor sociologist Tibor Rutar have also found a positive relationship between trade openness and democracy. Economic freedom has been shown to improve the durability of democratic institutions, while democratic backsliding is often preceded by restrictions on the economy. Political and civil liberties struggle to survive under a heavy-handed state, yet flourish with the expansion of economic freedom (see Figure 4). All in all, democracy and global capitalism appear to be two peas in a pod. As AEI’s Michael Strain explains:

It is no surprise that the rise of populism and economic nationalism has coincided with growing skepticism toward liberal democracy and growing comfort with political violence. The erosion of economic liberalism – free people, free markets, limited government, openness, global commerce – reflects a loss of respect for the choices people make in the marketplace. If we devalue choices made in markets, why wouldn’t we devalue choices made at the ballot box?

Figure 3. Trade with democracies and democratization

Source: Marco Tabellini and Giacomo Magistretti, “Economic Integration and the Transmission of Democracy,” Harvard Business School Working Paper 19-003, March 2024, p. 42.
Note: The y-axis (Polity 2) shows democracy levels. The x-axis (Log) measures trade with democratic countries (relative to GDP).

Figure 4. Economic freedom and personal freedom

Source: Robert Lawson, Ryan Murphy, and Matthew D. Mitchell, “Economic Freedom of the World in 2023,” in Economic Freedom of the World: 2025 Annual Report, eds. James Gwartney, Robert Lawson, and Ryan Murphy (Fraser Institute, 2025), p. 25.

Consider a specific case of unfairness: gender inequality. Generally, fairness is about impartial treatment between various groups. Gender inequality, however, is about impartiality within a group. In Sex and World Peace, Texas A&M’s Valerie Hudson and her colleagues argue that women are often treated as “the boundaries of their nations” because “women physically and culturally reproduce their group.” Far from being outsiders that are merely tolerated, women are seen as the creators and perpetuators of the group itself. “Indeed,” Hudson and her coauthors explain, “this is one of the reasons why the symbol of a nation is often personified as a woman, in order to elicit these deep feelings of protection. A woman becomes a ‘protectee’ of the men of the group, especially those in her own family.”

Unfortunately, the desire to protect women often translates into controlling them. In order to preserve the supposed cultural integrity of the in-group, women’s freedom is restricted. Their behavior becomes closely bound to the honor of their family and community—especially the men of both.

Greater exposure to the global economy, however, weakens this unfair patriarchal hold. For example, political scientists David Richards and Ronald Gelleny explored the effects of economic globalization—measured by foreign direct investment, portfolio investment, trade openness, and IMF and World Bank structural adjustment policies—on what they termed “women’s status” or women’s ability to fully exercise specific rights found in the corpus of international human rights law. Overall, they found that “sixty-seven percent of the statistically significant coefficients indicated an association with improved women’s status.” Similar measures—along with additional indicators such as the number of McDonald’s restaurants and IKEA stores per capita—are associated with improvements in women’s decision-making power within households, freedom in movement and dress, safety from physical violence, ownership rights, and declines in son preference and the number of “missing women.”

Supporting these findings, political scientists Eric Neumayer and Indra de Soysa have shown that increased trade openness reduces forced labor among women and increases their economic rights, including equal pay for equal work, equality in hiring and promotion practices, and the right to gainful employment without the permission of a husband or male relative. Other studies reach similar conclusions. Analyzing global data from 1981 to 2007, Neumayer and de Soysa also found that increased trade openness improves both economic and social rights, including the right to initiate divorce, the right to an education, and freedom from forced sterilization and female genital mutilation.

A study published in the journal International Organization examined four measures of women’s equality: (1) life expectancy at birth, (2) female illiteracy rates among those over age 15, (3) women’s share of the workforce, and (4) women’s share of seats in parliament. The study found that international trade and investment led to improvements in women’s health, literacy, and economic and political participation. The evidence makes clear that economic freedom matters for the well-being of women everywhere (see Figure 5).

Figure 5. Economic freedom and gender equality

Source: Rosemarie Fike, Moving Closer to Gender Equality?, Women and Progress Report, Fraser Institute, 2023, p. 11.
Note: Countries are divided into four quartiles based on their Economic Freedom of the World Index (EFW) scores, from most to least economically free. The EFW measures the size of government, rule of law and property rights, currency stability, trade openness, and regulation. The bars show the average Gender Disparity Index (GDI) score for each quartile. The GDI measures women’s freedom of movement, property rights, freedom to work, and legal status. A higher GDI score indicates greater gender equality.

Unfairness is one of the most common criticisms leveled against commercial society, often accompanied by claims that it undermines democracy and fosters partiality. The evidence presented here suggests the opposite. Engaging in trade and market exchange teaches us to treat others more generously and impartially. The natural outcome of these values is the institutional protection of certain rights. Fair treatment for all becomes the name of the game. We begin to trust one another’s choices and to believe in our shared ability to build society together.

Blog Post | Trade

How Open Economies Lead to Open Minds

Trade undermines bigotry and rewards toleration.

Summary: Trade tends to reduce prejudice by fostering cooperation, competition, and repeated interaction across groups. Economic theory and empirical research show that economic freedom and globalization are consistently associated with lower levels of nationalism, ethnocentrism, and discrimination. By enabling mutually beneficial exchange and expanding social contact, markets help cultivate tolerance and weaken “us versus them” thinking.


In earlier essays, I argued that trade makes us richer, more trusting, more honest, and more fair. Yet over the past decade or so, we have witnessed a growing populist backlash against globalization and international trade. Many critics portray international trade as an example of “foreign intrusions on national sovereignty.” At first glance, the backlash might seem to suggest that trade with outsiders breeds resentment, cultural tension, and ultimately prejudice. In this essay, however, I argue that trade mitigates discrimination and prejudice, paving the way for greater tolerance.

In Capitalism and Freedom, the late Nobel Prize–winning economist Milton Friedman dedicated a chapter to the market’s relation to discrimination. Drawing on Nobel Prize–winning economist Gary Becker’s groundbreaking work, Friedman wrote, “The preserves of discrimination in any society are the areas that are most monopolistic in character, whereas discrimination against groups of particular color or religion is least in those areas where there is the greatest freedom of competition.” He continued:

The man who objects to buying from or working alongside a Negro, for example, thereby limits his range of choice. He will generally have to pay a higher price for what he buys or receive a lower return for his work. Or, put the other way, those of us who regard color of skin or religion as irrelevant can buy some things more cheaply as a result.

Survey data can shed light on the relationship between trade and attitudes toward others. A study of international survey data published by the Brookings Institution found that feelings of national superiority and chauvinism were positively associated with opposition to global trade across multiple countries. On the flip side, pro-trade attitudes and greater exposure to global markets are negatively associated with nationalism, ethnocentrism, and prejudice.

For example, negative attitudes among Americans toward outsourcing appear to be associated with an “us versus them” mentality. According to a study by political scientists Edward Mansfield and Diana Mutz, switching from the most isolationist to the least isolationist outlooks predicted a fivefold increase in support for outsourcing. Shifting from the least ethnocentric to the most ethnocentric attitudes predicted a 50 percent decrease in support for outsourcing. And changing from the least nationalistic to the most nationalistic views predicted a 25 percent decrease in support for outsourcing (see Figure 1).

Figure 1. Support for Outsourcing by Level of Nationalism

Source: Edward D. Mansfield and Diana C. Mutz, “US Versus Them: Mass Attitudes Toward Offshore Outsourcing,” World Politics 65, no. 4 (2013): 601. Perceived national superiority reduces support for outsourcing when the economic practice is explicitly labeled as “outsourcing.” This is the “Mentioned outsourcing” line. When the same economic practice is described without using that specific term, the same pattern does not occur. This is the “No mention of outsourcing” line.

The evidence compounds. Employing data from the General Social Surveys conducted from 1977 to 2010, Northwestern University’s James Lindgren found that racism, intolerance toward out-groups (e.g., homosexuals, atheists, and others), anti-capitalism, and pro-redistribution go hand-in-hand. Even after controlling for gender, logged income, education, age, and year of the survey, Lindgren showed that racism and intolerance are still strong predictors of socialist pro-redistribution and anti-capitalist attitudes. Lindgren’s analysis led him to conclude, “Those who support capitalism and freer markets and oppose greater income redistribution tend to be . . . less traditionally racist” and “less intolerant of unpopular groups.”

That tracks with the work of the Mercatus Center’s Virgil Henry Storr and Ginny Choi, who compared respondents from market societies to those in nonmarket societies using the World Values Survey. When asked who they would not like to have as neighbors, those in market societies were less prejudiced against those of a different race, language, or religion, as well as foreign workers, homosexuals, and cohabitating couples (see Figure 2). Trade, it seems, is next to good neighborliness.

Several studies by economists Niclas Berggren and Therese Nilsson investigated the relationship between tolerance, economic freedom, and globalization. The evidence they gathered suggests a causal relationship between the level of economic globalization and the willingness of parents to teach their children tolerance. Another analysis found that economic freedom plays a seemingly causal role in parents teaching their children tolerance and fostering tolerance toward homosexuals and people of different races (see Figure 3). Focusing solely on the United States, Berggren and Nilsson found a similar causality: Economic freedom increases tolerance toward homosexuals, atheists, and communists. Another study found that economic freedom increases tolerance toward homosexuals, particularly in societies that are high in trust.

Figure 2. Market Societies Are Less Prejudiced

Source: Virgil Henry Storr and Ginny Choi, Do Markets Corrupt Our Morals? (Palgrave Macmillan, 2019), p. 174.

Figure 3. Racial Tolerance and Economic Freedom

Source: Niclas Berggren and Therese Nilsson, “Economic Freedom as a Driver of Trust and Tolerance,” in Economic Freedom of the World: 2020 Annual Report, eds. James Gwartney et al. (Fraser Institute, 2020), p. 196.

And it’s not just parents teaching children tolerance. The media also plays a role in shaping our outlook. An interesting study by researchers at St. Olaf College, Stanford University, and George Mason University combed through a corpus of New York Times articles written over a 20-year period in search of moral language that Americans used in discussing other countries. They then measured the US market interaction with these countries by looking at bilateral trade flows and immigration statistics. Their results indicated that the more market interaction the United States had with a country through trade and immigration, the more news articles contained humanizing language toward that country. We tend to be cordial toward those we do business with.

Of course, it’s easy to say you’re tolerant in a survey or write nice things in an op-ed. It may even be socially desirable. We all want to look good. But does this translate into action? Several studies suggest that it does.

A clever set of experiments published in the European Economic Review showed that both local (monopsonist) and wholesale (competitive) buyers in the Bangladeshi rice market held prejudicial views of ethnic minorities. Prejudicial attitudes were the same across the board. Yet the wholesale buyers quoted the same price for both ethnic majority and minority farmers, whereas the local buyers did not. Why? The authors concluded, “This suggests that the taste-based discrimination that these buyers have against the ethnic minority group . . . can be eliminated if competition is strong enough.”

Those findings were supported by another set of experiments that demonstrated that market exchange decreases discrimination by increasing participants’ focus on their personal gains and reducing identification with their social in-group. Banking deregulation yielded similar results: As the financial sector was deregulated, competition intensified, leading to reduced discrimination against women and minorities.

Protectionist restrictions can exacerbate prejudicial attitudes. As the late economist Walter Williams explained, anti-competitive regulation “lowers the private cost of discriminating against the racially less-preferred person.” But when there is money to be made, trading only with groups who look or think like you doesn’t seem so important. And the more you trade with different groups, the more you realize that maybe, just maybe, they aren’t as bad as you thought.

But let’s go a step further. Researchers at the University of British Columbia and Bates College have also shown how trade can break down prejudice in practice. The researchers examined areas along the Silk Roads, a network of trade routes throughout Eurasia that has been used for over millennia. It turns out that areas within 50 kilometers of the Silk Roads today have higher economic activity compared to those that are 50–100 kilometers away. No real surprise there. But more importantly for our purposes, the former areas also have higher rates of intergroup marriage. It’s hard to find a better example of tolerance than asking someone of another ethnic group to become family and spend the rest of their lives with you.

You see this in 19th-century America as well. Railroad-driven market integration between 1850 and 1920 helped reshape American social horizons. A new study found that as counties gained better access to this intrastate trade, the likelihood of marrying someone outside the local community increased. That’s what’s called extra-community marriage. Other signs of tolerance and trust became apparent: Newspapers began to adopt language that reflected generalized trust. Parents began to give children nationally popular names rather than locally distinctive ones, implying a social circle that had extended beyond the local community. But one of the strongest findings was the increase in religious diversity: A 1 percent increase in market access raised religious diversity by 0.27 standard deviation, indicating a greater tolerance for religious identity and practice. Perhaps most striking, families who moved to these more market-integrated areas adapted quickly, especially those working in commerce-intensive industries such as agriculture, manufacturing, wholesale, retail, and transportation.

The available evidence suggests that repeated exchange softens suspicion toward outsiders. Sustained commercial contact makes unfamiliar people feel less distant and, consequently, less threatening. Trade provides a mechanism through which tolerance is learned and reinforced. As the 18th-century English theologian and scientist Joseph Priestly noted over 200 years ago,

By commerce we enlarge our acquaintance with the terraqueous globe and its inhabitants, which tends to greatly expand the mind, and to cure us of many hurtful prejudices. . . . No person can taste the sweets of commerce, which absolutely depends upon a free and undisturbed intercourse of different and remote nations, but must grow fond of peace, in which alone the advantages he enjoys can be had.

The Hill | Trade

Supreme Court strikes down bulk of Trump’s tariffs

“The Supreme Court cast aside the bulk of President Trump’s sweeping tariffs Friday, obliterating a canon of his economic strategy in ruling that his use of an emergency statute to remake global trade was unlawful…

Though it marks a significant defeat for the president, he retains avenues to still push through his tariff agenda. Congress has constitutional authority to impose new tariffs, and Trump may try to justify tariffs under another existing law.  

Ilya Somin, a lawyer for several businesses that challenged Trump’s tariffs, celebrated the decision as a ‘major victory.’

‘Today, the Supreme Court rightly ruled that the International Emergency Economic Powers Act does not give the President the power to ‘impose tariffs on imports from any country, of any product, at any rate, for any amount of time,’’ he said in a statement. ‘It’s a major victory for the constitutional separation of powers, for free trade, and for the millions of American consumers and businesses enduring the higher taxes and higher prices as a result of these tariffs.'”

From The Hill.

Asharq Al-Awsat | Trade

China to Scrap Tariffs for Most of Africa from May

“Beijing’s scrapping of tariffs for all but one African country will start May 1, Chinese President Xi Jinping said Saturday, according to state media.

China already has a zero-tariff policy for imports from 33 African countries, but Beijing said last year it would extend the policy to all 53 of its diplomatic partners on the continent…

From May 1, zero levies will apply to all African countries except Eswatini, which maintains diplomatic relations with Taiwan.”

From Asharq Al-Awsat.

PBS News | Trade

Argentina and US Sign Major Trade Deal Targeting Tariffs

“Argentina and the United States agreed Thursday to ease restrictions on each other’s goods in an expansive trade deal that boosts a drive by President Javier Milei to open up Argentina’s protectionist economy…

After imposing sweeping tariffs on its trading partners, the Trump administration changed its tune last November in announcing framework deals with four Latin American countries, including Argentina.

The White House argued that the reduction of tariffs on Argentine beef and Ecuadorian bananas, among other imports, would improve the ability of American firms to sell products abroad and relieve rising prices for American consumers. The announcement also came as Trump’s steep tariffs drew scrutiny from the Supreme Court.

Argentina on Thursday became the first of the four countries to finalize its agreement with Washington…

Argentina will scrap trade barriers on more than 200 categories of goods from the U.S., including chemicals, machinery and medical devices, its foreign ministry said. More politically sensitive imports, like vehicles, live cattle and dairy products, will enter the country tariff-free under government quotas…

Washington, for its part, will eliminate reciprocal tariffs on 1,675 Argentine products, Argentina’s Foreign Ministry said…

The deal also shows the U.S. quadrupling the current amount of Argentine beef it imports at a lower tariff rate to 100,000 tons per year.”

From PBS News.