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We’re All Billionaires Now (Thanks to New Knowledge)

Blog Post | Cost of Living

We’re All Billionaires Now (Thanks to New Knowledge)

We may not have a billion dollars in the bank, but we enjoy the benefits of many billions of dollars invested on our behalf.

Summary: Modern society enjoys immense wealth through access to products created with high fixed costs but low marginal costs, thanks to mass markets. By leveraging technology and innovation, products from smartphones to streaming music and affordable medicine provide people with benefits once unimaginable. This abundance illustrates capitalism’s ability to generate shared prosperity, contrary to the views of critics who focus solely on the relative distribution of wealth.


Sen. Bernie Sanders (I-VT) has tweeted “There should be no billionaires.” Compared to 100 years ago, the United States is a country where everyone is a billionaire. We may not have a billion dollars in the bank, but we enjoy the benefits of many billions of dollars invested on our behalf in the products and services we use every day. Let me explain.

Fixed costs and marginal costs. In economics, we consider the cost to create a new product and then the cost to manufacture each additional unit. Many products have high fixed costs but low per unit costs when manufactured at scale. This per unit cost is also called marginal cost. The marginal costs on some products can reach zero.

More people mean we are all richer. We can enjoy products with such high fixed costs and low marginal costs because there are so many of us. Creators of these high fixed costs products can recoup these costs from millions, if not billions, of customers. The Scottish economist Adam Smith understood that in 1776. If you want to get rich, have lots of potential customers. Large markets also allow people to develop their skills and specialize in such things as drug and software development. The bigger the population and the more we specialize, the more variety and lower costs we enjoy in the marketplace.

Here are five examples:

Movie billionaires. The top 10 highest-grossing films cost a total of $2.8 billion to create. You can now stream those movies at home on your $250, 55-inch large-screen high-definition TV along with 1,900 other movies for around $9.99 a month on Disney+. Unskilled workers earn around $17.17 an hour today, so it takes around 14.5 hours to buy the TV and 35 minutes of work each month to enjoy this multibillion-dollar benefit.

The figure shows the 10 highest-grossing films, which collectively cost $2.8 billion to produce, yet remain accessible for ordinary people to enjoy.

iPhone billionaires. It’s estimated that Apple spent $150 million over three years to develop the first iPhone, which was released in 2007. It sold for $499. How could it be sold so cheap if it cost so much? According to CNBC, Apple has sold over 2.3 billion iPhones and has over 1.5 billion active users. That’s how.

In 2009, Apple spent $1.33 billion on research and development. This year, it will have risen to $32 billion. The company has spent $208 billion on developing new products over the past 16 years. About half of Apple’s revenue comes from iPhone sales. Assuming half of its research and development investment has gone into the iPhone, we are enjoying a product that costs over $100 billion for about $30 a month, or around an hour and 45 minutes of work for a typical unskilled worker.

Note: In 2009, Amazon spent $1.24 billion on research and development, similar to Apple. This year, it expects to spend over $85 billion. In the past 16 years, Amazon has spent $485 billion.

Medicine billionaires. The cost to develop a new drug is estimated to range from less than $1 billion to more than $2 billion. The U.S. Congressional Budget Office notes, “Those estimates include the costs of both laboratory research and clinical trials of successful new drugs as well as expenditures on drugs that do not make it past the laboratory-development stage, that enter clinical trials but fail in those trials or are withdrawn by the drugmaker for business reasons, or that are not approved by the FDA.” Once a drug is approved, the marginal cost can be very low, maybe under a dollar.

If it costs $1 billion to develop a new drug, but each new unit of the pill only costs a dollar, how much should you charge the customer for it? The answer depends on the size of the market. If the market is 1,000 people, your costs will be $1 billion plus $1,000. You would have to sell each pill for $1 million plus $1 to break even. If your market was a million people, the breakeven price would drop to $1,001. If your market was a billion potential customers, the price per pill drops to $2.00. This is why new drugs are typically developed for widespread medical conditions. The fixed costs must be spread across a sufficiently extensive market. This is amazing when you think about it. You get a pill that required $1 billion to develop for $2.00 if a billion other people have the same medical problem.

Book billionaires. The Harry Ransom Center estimates that before the invention of the printing press, the total number of books in Europe was around 30,000. The United Nations Educational, Scientific and Cultural Organization estimates there are roughly 158,464,880 unique books in the world as of 2023.

When Gutenberg innovated printing in 1440, an average book cost around 135 days of labor, ranging from 15 days for a short book to 256 days for a major work. If workers put in eight hours a day, they’d have to work 1,080 hours to afford an average book. Today, blue-collar compensation (wages and benefits) is around $37 an hour. If there had been no printing innovation, it would cost about $40,000 to buy a book today.

Google has become the new Gutenberg. It has a library of more than 10 million free books available for users to read and download. Assuming the average book is around 250 pages and a half inch thick, you would need a bookshelf around 80 miles long to hold this library.

Before Gutenberg and his press, Google and the internet, Amazon and its digital tablet, and the manufacture of computer memory chips, it would have cost $400 billion to have a library of 10 million volumes. It would have taken 5.4 million people working full time for a year to create this library in 1439.

Today, you can have this library for around $43. That’s $35 for the tablet and $8 for the 2 TB memory stick. Another valuable feature we enjoy today is being able to search for a word or phrase in any of these books.

Music billionaires. Thomas Edison developed the original phonograph record in 1877. Suddenly people did not have to be present at a live performance to hear music. In 1949, RCA Victor became the first label to roll out 45 RPM vinyl records, and by the 1950s, the price was around 65 cents each. Unskilled workers at the time were earning around 97 cents an hour. This put the time price of a song at 40 minutes.

Steve Jobs introduced the iTunes Store on April 28, 2003, and sold songs for 99 cents. By this time, unskilled wages had increased to $9.25 an hour. The time price of a song had dropped 84 percent to 6.42 minutes. Listeners in 2003 got six songs for the price of one in 1955.

Apple Music was launched on June 30, 2015. Today, a student can access 90 million songs for $5.99 a month. Soundcloud is another popular music streaming service with over 320 million songs priced at $4.99 a month, or 18 minutes of time for an unskilled worker.

In 1955, the time to earn the money for an unskilled worker to buy the Soundcloud catalog of 320 million songs on 45 RPM records would have taken 106,666,667 hours. At today’s rate of $17.17 an hour, it would have cost $1,831,466,666.

Capitalist billionaires. Under capitalism, the only way wealth can grow is if entrepreneurs create it in the form of new products and services. Becoming a billionaire is a by-product of how successful a person is at creating and producing. When someone creates a product based on knowledge, it is non-rivalrous. (Paul Romer won a Nobel prize economics in part for explaining this truth.) Non-rivalry means we can all use a product at the same time. It’s as if we all own the product. Knowledge products make us all billionaires.

Bernie Sanders’s does not seem to understand or appreciate these economic truths. He wants to expropriate capital from Elon Musk and other innovators and give the money to his fellow politicians and bureaucrats to enrich their friends and supporters. Once this capital is seized, however, entrepreneurs will be much less motivated to create more. Ask all the entrepreneurs who lived in the former Soviet Union, and those in China under Mao Zedong, how 100 percent taxation disincentivized them from creating and taking risks.

This article was published at Gale Winds on 11/7/2024.

Blog Post | Cost of Living

Introducing the American Abundance Index

American living standards are best measured in time.

We are excited to share a new tool we’ve been building at Human Progress: The American Abundance Index—an interactive dashboard that tracks US living standards while adjusting for both inflation and rising incomes.

The idea is straightforward: how many hours do you need to work to afford the same basket of goods and services? Using Bureau of Labor Statistics data, the American Abundance Index converts price and wage growth into “time prices”—the amount of work time required to buy the Consumer Price Index (CPI) basket of goods and services—and “abundance,” which is the inverse: how much of that basket one hour of work can buy. When time prices fall, abundance rises, and each hour of work goes further. That’s the measure of affordability that actually matters.

Conceptually, this work builds off of Superabundance, a book by our editor, Marian Tupy, and his coauthor and Human Progress board member, Gale Pooley. Their core argument—that abundance is best measured in time—forms the foundation of the project. The index itself was built by our Quantitative Research Associate, Jackson Vann.

Users can select multiple worker categories, compare short- and long-run trends, and even see wage growth modeled to reflect real career progression rather than freezing workers in place. All the calculations are transparent and replicable, with the full dataset and code available on GitHub.


So what does the index actually say about American standards of living?

Over the past 12 months, inflation rose 2.68 percent while hourly earnings for the average private-sector worker grew 3.76 percent. As a result, the CPI basket became 1.05 percent more abundant. Since 2006, it has become nearly 14 percent more abundant—roughly equivalent to adding an hour of purchasing power to the average workday.

Blog Post | Cost of Living

Rethinking the Cost of Living with Mark Perry’s “Chart of the Century”

Always compare prices to hourly wages to understand the true change in living standards.

Summary: Comparing nominal price changes to changes in average hourly wages from 2000 to 2025, we can see that many goods with rising dollar prices have become more affordable in time prices.


Professor Mark Perry from the American Enterprise Institute recently posted an updated version of his “Chart of the Century,” featuring price and wage data from the Bureau of Labor Statistics (BLS). The chart tracks 14 items over the 25-year period from January 2000 to December 2025. It also includes the overall inflation rate and changes in average hourly wages.

To examine the data from a different perspective, we calculated the change in the time prices of these 14 items relative to the change in the average hourly wage rate. We then calculated the abundance multiplier—a value indicating how many units you could buy today for the time it took to earn money to buy one unit in 2000. If there were no change, the abundance multiplier would equal one. A value below one indicates decreasing abundance, while a value above one reflects increasing abundance. We also calculated the percentage change in abundance for each item.

This analysis illustrates that things can become more expensive in dollar terms while simultaneously becoming more affordable in time prices. For instance, while the general Consumer Price Index (CPI) rose by 92.6 percent, average hourly wages increased by 131.1 percent. As such, time prices fell by 16.7 percent. For the time it took to earn enough money to purchase one CPI basket in January 2000, a consumer could purchase 1.2 baskets in December 2025—an abundance increase of 20 percent.

Notably, categories such as housing, food and beverages, new cars, household furnishings, and clothing all increased in money prices; however, after adjusting for rising wages, they all became more affordable in time-price terms. Although 10 of the 14 items rose in nominal prices over the 25-year period, only five had higher time prices when accounting for the 131.1 percent increase in hourly wages.

Find more of Gale’s work at his Substack, Gale Winds.

Blog Post | Science & Technology

How Robot Housekeepers Could Spark a New Baby Boom

The potential of technology to free humanity from the burden of household labor deserves more attention.

Summary: Early household robots like NEO may look unimpressive today, but they have great long-term potential. As birth rates fall and the burdens of parenting loom large, technologies that reduce everyday household labor could make family life far more manageable. Just as past innovations transformed domestic work and reshaped society, robotic housekeepers may one day help free time and ease parenthood.


The debut of the robot butler NEO has drawn widespread ridicule. Unable to perform many chores without a remote human operator, the machine has become a target of social media backlash. Videos circulating online show the robot struggling with basic tasks, such as closing a dishwasher.

But don’t underestimate the potential of robotic housekeepers just yet.

The technology is dawning at an opportune time. Consider the growing concerns about plummeting birth rates. Last year saw the lowest fertility rate ever recorded in the United States, below 1.6 children per woman.

Could robots help to reverse the trend by relieving the burden of household drudgery associated with child-rearing?

The question has broad implications because the United States’ low fertility is no anomaly. Global fertility decline is speeding up, doubling between the 2000s and 2010s and again this decade. This means the world’s population will almost certainly peak earlier than experts projected, and at a much lower level. Many countries are contemplating expensive taxpayer-funded efforts to spark a new baby boom, despite the poor track record of such policies.

There is much disagreement on what caused the 1950s baby boom, but one theory is that the rise of time-saving technologies played a key role. Between the 1920s and 1950s, domestic responsibilities were transformed as the number of households equipped with electric appliances, including refrigerators, stoves, vacuums and washing machines, rose dramatically. The new machines lessened the burden of household labor, freeing up time and making parenthood easier.

In the present era, technology is once again freeing up more time for many people, and not just by reducing commute times through remote or hybrid work. While reading about the latest breakthroughs, one might get the impression that machines are only learning to perform enjoyable and creative tasks, such as writing or drawing, rather than tending to the menial household chores that many would prefer to automate. One internet user expressed the sentiment this way: “I don’t want AI to do my art so I can do my laundry and dishes. I want AI to do my laundry and dishes so I can do my art.” Many would gladly welcome Rosey the robot maid into their homes.

The potential of technology to free humanity from the burden of household labor deserves more attention. Perhaps no group would benefit more than parents. The more children one has, the more laundry piles up and dishes fill the sink.

Various companies are racing to offer the public affordable robots to do housework. Robotic housekeepers might be here sooner than you think — even if NEO is seemingly not yet able to live up to its creator’s vision of a robot butler able to effortlessly empty the dishwasher, water house plants and do other chores. Tesla’s Optimus robot can fold laundry and take out the garbage, among other tasks. There are even robots that can wash dishes as fast as a human can.

If such technologies become widely available, everyday life will be far easier, and so will parenthood.

There are already robotic lawn mowers. In fact, a 2025 survey found that 13% of U.S. homes own a robotic lawn mower. And robot vacuums have become so common as to be unremarkable. In the United States, 15% of households now own a robotic vacuum, according to a YouGov poll. In the United Kingdom, one in 10 households owns one, while one in seven households reportedly plans to buy one within the next 12 months.

I remember when my family purchased a robot vacuum. We watched, mesmerized, as it zigzagged across the nursery carpet. Our toddler oohed and followed it around. Our awe reminded me of a touching account of a grandmother who had painstakingly scrubbed clothes by hand her whole life and then watched with wonder as her new laundry machine completed the task for her. One of the reasons I have more children than most is that I’m a techno-optimist, and I believe that my children will inherit a world with less toil and more joy. (My husband and I are expecting our fourth child.)

Of course, outsourcing all household chores to robots wouldn’t guarantee higher fertility. One lesson from the history of demographic forecasting is the need for humility.

After all, birth rates have dropped faster than demographers anticipated. But one thing is clear: Technological advancements have the potential to raise the standard of living, free up time and allow people to pursue their dreams. For many, this means having children.

This article was originally published at Deseret News on 11/29/2025.

Blog Post | Economic Freedom

What Richard Nixon’s Real Scandal Should Have Been

A decade of price-control misery

Summary: When President Nixon imposed wage and price controls in 1971, it created chaos. Gas shortages, rationing, and angry customers became daily realities, teaching one young gas station attendant how disastrous top-down economic planning can be. A decade later, when markets were finally freed, supply returned and abundance followed. The lesson endures: politicians create scarcity, but entrepreneurs and free markets create plenty.


Shortly after I turned 15, President Richard M. Nixon managed to make my life miserable. On Sunday August 15, 1971, against the advice of his economic counselors, and in total repudiation of his party’s campaign platform, he announced on national TV that he was suspending the gold standard, imposing a 10 percent tariff surcharge, and imposing wage and price controls.

At the time, I didn’t know a thing about macroeconomics. What I did know was how to make customers happy at my dad’s gas station: Fill their tanks fast, wash their windows, and send them off with a smile.

Nixon’s decision not only shook the foundations of global finance—it trickled all the way down to a teenager pumping gas on Main Street, teaching me firsthand how government policy can reach into everyday life. Nixon’s policies caused a decade of artificial shortages and almost destroyed my father’s business. As Robert Bleiberg, editor of Barron’s, noted at the time, “Price controls, as their advocates have claimed all along, do work like magic. They can make things disappear in the twinkling of an eye.” For me, Nixon’s policies meant no more happy customers, which translated to no more tips.

Like many gas station owners at the time, my dad decided to attempt rationing his limited allotment of fuel by restricting sales to only five gallons per customer. After waiting in line for sometimes more than an hour, most customers were furious to be told that they could only buy five gallons of gas. They took their anger out on their lowly attendant, not on the perpetrator of the calamity living in the White House.

The president, along with the politicians and corporate leaders who cheered for price controls, never had to face the fury of my customers. They could make sweeping decisions from behind their podiums and boardroom tables without ever paying the price for being wrong. As Thomas Sowell once put it, “It is hard to imagine a more stupid or more dangerous way of making decisions than by putting those decisions in the hands of people who pay no price for being wrong.”

Price controls tied the hands of domestic producers while leaving foreign suppliers, such as OPEC, untouched. The result was the opposite of what policymakers had intended. Instead of fueling independence, the policies throttled domestic supply and handed foreign oil giants the keys to America’s energy future.

In 1981, just eight days after taking office, President Ronald Reagan swept away the federal price and allocation controls on domestic oil and refined products. Overnight, my decade of gas-line misery came to an end. Prices did rise—but for the first time in years, people could fill their tanks without rationing, limits, or fear of empty pumps. I learned a key lesson: Politicians create scarcities, entrepreneurs create abundances.

When oil prices surged in the early 2000s, entrepreneurs and markets responded with a wave of innovation. Breakthroughs such as horizontal drilling and hydraulic fracturing unlocked vast new oil reserves, unleashing a surge of supply. America’s unique system of private ownership of subsurface mineral rights—rather than government control—supercharged this revolution by giving landowners a direct stake in production. The results were astonishing: The United States, whose oil industry was once thought to be in irreversible decline, has become a net exporter of petroleum products.

Since 1950 the average time price for a gallon of gasoline has been around six minutes for blue-collar workers. We’re actually around five minutes today. The United States has some of the lowest gasoline time prices on the planet.

Yes, we’ve had periods where the price has spiked, typically due to political turmoil, but time and again, innovation and markets have responded by creating greater abundance. Julian Simon predicted such would be the case, as long as politicians and bureaucrats don’t impose “solutions” that have counter-productive consequences.

Nixon resigned on August 8, 1974, to avoid impeachment for his crime of covering up the Watergate break-in. But to me, his darker crime wasn’t in a hotel—it was in every gas station in America. His Soviet-style controls left behind a nation of frustrated, unhappy customers and pump attendants who bore the real cost of his misguided policies.

Find more of Gale’s work at his Substack, Gale Winds.