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Pickup Prosperity

Blog Post | Economic Growth

Pickup Prosperity

Pickups have become between 33 and 53 percent less expensive in the United States over last 50 years. For the time of work required to buy one pickup in 1970, a blue-collar worker can get between 1.5 and 2.12 pickups today.

Summary: This article examines the affordability of pickup trucks in the United States over the last 50 years. It compares the time price and monthly payment rate of a 1970 Ford pickup with a modern F150 and some equivalent models from other countries. It concludes that pickups have become between 33 and 53 percent less expensive, depending on the calculation method.


Have pickups become more affordable in the last 50 years? We can start by comparing a pickup built in 1970 to one built today, even though the two are almost as different as a Yugo and a Lexus.

According to the National Auto Dealers Association’s NADAguide, a basic Ford pickup sold for $2,599 in 1970. That year, a U.S. blue-collar worker’s compensation rate (incl. wages and benefits) was $3.93 per hour. Therefore, it took a blue-collar worker 661.3 hours of work to buy a pickup in 1970.

Today, a basic F150 costs $28,940, and a blue-collar worker’s compensation rate is $32.54 per hour. That indicates a time price of 889.4 hours of work – an increase of around 35 percent since 1970.

But Ford pickup trucks have become much higher quality over the last fifty years. A modern F150 gets 22 miles per gallon in the city and 30 miles per gallon on the highway. In 1970, a basic Ford pickup got 12 and 14, respectively. Modern pickups also have longer warranties (i.e., 36 months in 2021 versus 12 months in 1970) and are more reliable, powerful, comfortable, and safe than in 1970.

If we say that pickups today are twice as good as they were in 1970 (a conservative estimate), we should cut the time price of today’s F150 in half to account for the rise in quality. In other words, a pickup of 1970s quality would cost 444.7 hours of work today. That indicates that the time price decreased by 33 percent.

Another factor to consider is that most people don’t pay cash when they buy a new vehicle. Instead, they get a loan. So, the payment is more important than the price. The interest rate on a car loan was around 11.5 percent in 1970. Today, it is 4.25 percent.

A five-year loan translates to monthly payments of $57.16 for a 1970 pickup and $536.25 for the F150. Those numbers are equivalent to monthly payment rates of 14.54 hours of work in 1970 and 16.48 hours of work in 2021 – an increase of 13 percent.

However, if we consider the 2021 model to be 100 percent better than the 1970 model, the 2021 monthly payment falls to 8.24 hours of work (i.e., 43 percent less than the 1970 payment). Put differently, a customer gets 1.76 times more pickup for his or her money today than in 1970.

Another way to calculate pickup affordability is to look at modern cars that are equivalent to the 1970 Ford pickup in quality. India’s Mahindra, China’s Foton and JAC, and Japan’s Toyota still make pickups that are similar to the 1970 Ford model. Those pickups cost around $10,000. At the U.S. blue-collar worker compensation rate of $32.54 an hour, the time price of the above models equals 307 hours of work.

Comparing the 1970 Ford pickup to equivalent modern vehicles suggests that pickups have become 53 percent less expensive. For the time of work required to buy one pickup in 1970, a customer can get 2.12 today. Put differently, pickups have become 112 percent more abundant in the last 50 years.

Thanks to creative innovators, risk-taking entrepreneurs, and global competition, pickups have undergone significant improvements in the last 50 years. Those need to be taken into account when estimating pickup abundance.

Our World in Data | Personal Income

China Nearly Reaches High-Income Status

“In July every year, the World Bank sorts countries into income groups based on their per capita gross national income (GNI) in the previous year.

In this year’s update, China was very close to entering the high-income group: its GNI per person was $14,230; just short of the World Bank’s high-income threshold of $14,375.

The chart puts this in perspective. The bars show GNI per person for countries with at least 25 million people, ordered from poorest to richest.

Beyond income, China is already comparable to high-income countries in many dimensions. Its spending on research and development as a share of GDP, for example, is higher than in many European countries. It’s also a global leader in several technology fields, including clean energy and artificial intelligence.

But in other ways, China is closer to middle-income countries. Its productivity, measured by GDP per hour worked, for example, remains much lower than in high-income countries.”

From Our World in Data.

Demography | Personal Income

Generational Progress on Income Growth Continues in US

“Whether each generation of Americans continues to economically surpass the previous one has recently been called into question. We construct a posttax, posttransfer income measure from 1963 to 2023 based on the Current Population Survey Annual Social and Economic Supplement that allows us to consistently compare the economic well-being of five generations of Americans at ages 36–40. We find that Millennials had a real median household income that was 20% higher than that of the previous generation, a slowdown from the growth rate of the Silent Generation (36%) and Baby Boomers (26%), but similar to that of Generation X (16%). The slowdown for younger generations largely resulted from stalled growth in work hours among women. Progress for Millennials younger than 30 has also remained robust, though largely due to greater reliance on their parents. Additionally, lifetime income gains for younger generations far outweigh their higher educational costs.”

From Demography.

Blog Post | Cost of Living

Are Americans Getting Richer? New Data Might Surprise You

Workers have proven resilient over the past decade, despite inflation and valid affordability fears.

Summary: We introduce the American Abundance Index, which measures living standards by how many hours Americans must work to afford a standard basket of goods, rather than by prices or wages alone. The index uses time prices to show that for most US workers, purchasing power has generally risen over the last two decades, even amid inflation and public pessimism.


The resilience of the American worker is one of the most underreported stories of the 2020s. From red tape to import taxes, successive governments have erected barriers to success. Yet America’s workers have persevered and figured out ways to prosper.

A new American Abundance Index illustrates this. The project from Human Progress, an arm of the Cato Institute, reveals the steady rise of the average worker’s purchasing power. The premise of the index is simple: how many hours do you need to work, compared to the month or year before, to be able to afford the “basket of goods,” which is a standard set of household items and services that comprise the Consumer Price Index used to calculate inflation.

The “time price” is how many hours of work it takes to purchase the basket of goods. The “abundance” is how much of the basket one hour of work can buy. The story told by the index is a very good one: since recordkeeping began, “abundance” for average private sector workers comes out to a net increase of 13.8 percent.

It increased the past year, too. The index shows the average private sector worker saw prices rise by 2.7 percent from December 2024 to December 2025, while their hourly wages grew by 3.8 percent. This means workers could work 1 percent less to buy the same basket of goods. Put differently, workers could afford 1 percent more stuff.

The reason for this is that earnings have continued to outpace inflation. So long as wages increase faster than inflation, the worker gets ahead. And it’s not just desk jobs that have enabled workers to purchase the same amount of goods and services for fewer hours worked. The gain for traditional “blue collar workers” is even higher: a historical net increase of 18.4 percent since 2006.

Despite workers significantly increasing their purchasing power over the past two decades, the past five years have taken a toll. The self-inflicted pain of printing vast sums of money during the pandemic sent the annualized inflation rate to over 9 percent in 2022, far outstripping raises. While inflation is now mostly under control, it has taken time for the gap between wages and inflation to settle, and workers are only now just catching up after their losses during those inflation-heavy years.

Americans continue to rank affordability as a top concern and do not believe the government is doing enough to address the cost of living. These frustrations are understandable. Prices are still rising while tariffs and uncertainty strangle businesses and push consumer confidence to a 12-year low. America’s growth and prosperity story has always been one of fits and starts, and workers are right to demand that government gets out of their way. But the new data make clear that 21st century Americans can still be content about how far they’ve come and optimistic about how far they’ve yet to go.

This article was originally published in the Washington Post on 2/6/2026.

Blog Post | Cost of Living

Introducing the American Abundance Index

American living standards are best measured in time.

We are excited to share a new tool we’ve been building at Human Progress: The American Abundance Index—an interactive dashboard that tracks US living standards while adjusting for both inflation and rising incomes.

The idea is straightforward: how many hours do you need to work to afford the same basket of goods and services? Using Bureau of Labor Statistics data, the American Abundance Index converts price and wage growth into “time prices”—the amount of work time required to buy the Consumer Price Index (CPI) basket of goods and services—and “abundance,” which is the inverse: how much of that basket one hour of work can buy. When time prices fall, abundance rises, and each hour of work goes further. That’s the measure of affordability that actually matters.

Conceptually, this work builds off of Superabundance, a book by our editor, Marian Tupy, and his coauthor and Human Progress board member, Gale Pooley. Their core argument—that abundance is best measured in time—forms the foundation of the project. The index itself was built by our Quantitative Research Associate, Jackson Vann.

Users can select multiple worker categories, compare short- and long-run trends, and even see wage growth modeled to reflect real career progression rather than freezing workers in place. All the calculations are transparent and replicable, with the full dataset and code available on GitHub.


So what does the index actually say about American standards of living?

Over the past 12 months, inflation rose 2.68 percent while hourly earnings for the average private-sector worker grew 3.76 percent. As a result, the CPI basket became 1.05 percent more abundant. Since 2006, it has become nearly 14 percent more abundant—roughly equivalent to adding an hour of purchasing power to the average workday.