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Pickup Prosperity

Blog Post | Economic Growth

Pickup Prosperity

Pickups have become between 33 and 53 percent less expensive in the United States over last 50 years. For the time of work required to buy one pickup in 1970, a blue-collar worker can get between 1.5 and 2.12 pickups today.

Summary: This article examines the affordability of pickup trucks in the United States over the last 50 years. It compares the time price and monthly payment rate of a 1970 Ford pickup with a modern F150 and some equivalent models from other countries. It concludes that pickups have become between 33 and 53 percent less expensive, depending on the calculation method.


Have pickups become more affordable in the last 50 years? We can start by comparing a pickup built in 1970 to one built today, even though the two are almost as different as a Yugo and a Lexus.

According to the National Auto Dealers Association’s NADAguide, a basic Ford pickup sold for $2,599 in 1970. That year, a U.S. blue-collar worker’s compensation rate (incl. wages and benefits) was $3.93 per hour. Therefore, it took a blue-collar worker 661.3 hours of work to buy a pickup in 1970.

Today, a basic F150 costs $28,940, and a blue-collar worker’s compensation rate is $32.54 per hour. That indicates a time price of 889.4 hours of work – an increase of around 35 percent since 1970.

But Ford pickup trucks have become much higher quality over the last fifty years. A modern F150 gets 22 miles per gallon in the city and 30 miles per gallon on the highway. In 1970, a basic Ford pickup got 12 and 14, respectively. Modern pickups also have longer warranties (i.e., 36 months in 2021 versus 12 months in 1970) and are more reliable, powerful, comfortable, and safe than in 1970.

If we say that pickups today are twice as good as they were in 1970 (a conservative estimate), we should cut the time price of today’s F150 in half to account for the rise in quality. In other words, a pickup of 1970s quality would cost 444.7 hours of work today. That indicates that the time price decreased by 33 percent.

Another factor to consider is that most people don’t pay cash when they buy a new vehicle. Instead, they get a loan. So, the payment is more important than the price. The interest rate on a car loan was around 11.5 percent in 1970. Today, it is 4.25 percent.

A five-year loan translates to monthly payments of $57.16 for a 1970 pickup and $536.25 for the F150. Those numbers are equivalent to monthly payment rates of 14.54 hours of work in 1970 and 16.48 hours of work in 2021 – an increase of 13 percent.

However, if we consider the 2021 model to be 100 percent better than the 1970 model, the 2021 monthly payment falls to 8.24 hours of work (i.e., 43 percent less than the 1970 payment). Put differently, a customer gets 1.76 times more pickup for his or her money today than in 1970.

Another way to calculate pickup affordability is to look at modern cars that are equivalent to the 1970 Ford pickup in quality. India’s Mahindra, China’s Foton and JAC, and Japan’s Toyota still make pickups that are similar to the 1970 Ford model. Those pickups cost around $10,000. At the U.S. blue-collar worker compensation rate of $32.54 an hour, the time price of the above models equals 307 hours of work.

Comparing the 1970 Ford pickup to equivalent modern vehicles suggests that pickups have become 53 percent less expensive. For the time of work required to buy one pickup in 1970, a customer can get 2.12 today. Put differently, pickups have become 112 percent more abundant in the last 50 years.

Thanks to creative innovators, risk-taking entrepreneurs, and global competition, pickups have undergone significant improvements in the last 50 years. Those need to be taken into account when estimating pickup abundance.

Blog Post | Cost of Living

Are Americans Getting Richer? New Data Might Surprise You

Workers have proven resilient over the past decade, despite inflation and valid affordability fears.

Summary: We introduce the American Abundance Index, which measures living standards by how many hours Americans must work to afford a standard basket of goods, rather than by prices or wages alone. The index uses time prices to show that for most US workers, purchasing power has generally risen over the last two decades, even amid inflation and public pessimism.


The resilience of the American worker is one of the most underreported stories of the 2020s. From red tape to import taxes, successive governments have erected barriers to success. Yet America’s workers have persevered and figured out ways to prosper.

A new American Abundance Index illustrates this. The project from Human Progress, an arm of the Cato Institute, reveals the steady rise of the average worker’s purchasing power. The premise of the index is simple: how many hours do you need to work, compared to the month or year before, to be able to afford the “basket of goods,” which is a standard set of household items and services that comprise the Consumer Price Index used to calculate inflation.

The “time price” is how many hours of work it takes to purchase the basket of goods. The “abundance” is how much of the basket one hour of work can buy. The story told by the index is a very good one: since recordkeeping began, “abundance” for average private sector workers comes out to a net increase of 13.8 percent.

It increased the past year, too. The index shows the average private sector worker saw prices rise by 2.7 percent from December 2024 to December 2025, while their hourly wages grew by 3.8 percent. This means workers could work 1 percent less to buy the same basket of goods. Put differently, workers could afford 1 percent more stuff.

The reason for this is that earnings have continued to outpace inflation. So long as wages increase faster than inflation, the worker gets ahead. And it’s not just desk jobs that have enabled workers to purchase the same amount of goods and services for fewer hours worked. The gain for traditional “blue collar workers” is even higher: a historical net increase of 18.4 percent since 2006.

Despite workers significantly increasing their purchasing power over the past two decades, the past five years have taken a toll. The self-inflicted pain of printing vast sums of money during the pandemic sent the annualized inflation rate to over 9 percent in 2022, far outstripping raises. While inflation is now mostly under control, it has taken time for the gap between wages and inflation to settle, and workers are only now just catching up after their losses during those inflation-heavy years.

Americans continue to rank affordability as a top concern and do not believe the government is doing enough to address the cost of living. These frustrations are understandable. Prices are still rising while tariffs and uncertainty strangle businesses and push consumer confidence to a 12-year low. America’s growth and prosperity story has always been one of fits and starts, and workers are right to demand that government gets out of their way. But the new data make clear that 21st century Americans can still be content about how far they’ve come and optimistic about how far they’ve yet to go.

This article was originally published in the Washington Post on 2/6/2026.

Blog Post | Cost of Living

Introducing the American Abundance Index

American living standards are best measured in time.

We are excited to share a new tool we’ve been building at Human Progress: The American Abundance Index—an interactive dashboard that tracks US living standards while adjusting for both inflation and rising incomes.

The idea is straightforward: how many hours do you need to work to afford the same basket of goods and services? Using Bureau of Labor Statistics data, the American Abundance Index converts price and wage growth into “time prices”—the amount of work time required to buy the Consumer Price Index (CPI) basket of goods and services—and “abundance,” which is the inverse: how much of that basket one hour of work can buy. When time prices fall, abundance rises, and each hour of work goes further. That’s the measure of affordability that actually matters.

Conceptually, this work builds off of Superabundance, a book by our editor, Marian Tupy, and his coauthor and Human Progress board member, Gale Pooley. Their core argument—that abundance is best measured in time—forms the foundation of the project. The index itself was built by our Quantitative Research Associate, Jackson Vann.

Users can select multiple worker categories, compare short- and long-run trends, and even see wage growth modeled to reflect real career progression rather than freezing workers in place. All the calculations are transparent and replicable, with the full dataset and code available on GitHub.


So what does the index actually say about American standards of living?

Over the past 12 months, inflation rose 2.68 percent while hourly earnings for the average private-sector worker grew 3.76 percent. As a result, the CPI basket became 1.05 percent more abundant. Since 2006, it has become nearly 14 percent more abundant—roughly equivalent to adding an hour of purchasing power to the average workday.

Blog Post | Cost of Material Goods

Why Your Groceries Are Cheaper than Kevin McCallister’s

Since 1990, grocery abundance has increased by 43.2 percent and pizza abundance by 285 percent for blue-collar workers. If you were upskilling, it was 186 percent for groceries and 610 percent for pizzas.

Summary: A famous grocery run in Home Alone appears to illustrate how much nominal prices have risen since the film came out in 1990. But a look at sticker prices alone misses the bigger picture. When costs are measured against what people earn, everyday food looks far more affordable than it once did. Thanks to rising nominal wages and ongoing innovation, modern households enjoy far greater abundance, even when nominal prices appear higher at first glance.


In the 1990 movie Home Alone, eight-year-old Kevin McCallister went grocery shopping. He bought a half gallon of milk, a half gallon of orange juice, a TV dinner, bread, frozen mac and cheese, laundry detergent, cling wrap, toilet paper, a pack of army men, and dryer sheets. His bill came to $19.83.

Professor Christopher Clarke at Washington State University does an annual price analysis of Kevin McCallister’s shopping basket and estimates that today’s price for those items would be around 114.5 percent higher ($42.54) than was the case in 1990. But, as my readers know quite well, things can become more expensive and more affordable at the same time. How is that possible? It’s possible because wages typically increase faster than prices. In the past 35 years, blue-collar hourly wages have increased by 207.7 percent, from $10.32 per hour in 1990 to $31.76 today.

Kevin’s basket in 1990, in time prices, would have cost 1.92 hours compared to 1.34 hours today. The time price of Kevin’s basket has fallen by 30.2 percent. For the time it took to earn the money to buy the basket of goods in 1990, you get 1.432 baskets today. Grocery abundance has increased by 43.2 percent.

If you got your first job in 1990 as an entry-level worker and have been upskilling for the past 35 years and are now an average worker, your hourly wage rate increased 511.3 percent: from $6.03 an hour in 1990 to $36.86 an hour today. Your grocery basket time price fell by 65 percent, giving you 2.86 baskets today. Your grocery abundance has increased by 186 percent.

In the movie, the McCallister family also orders 10 pizzas, and the bill comes to $122.50 (plus tip). That would put the time price for 1990s blue-collar workers at 11.87 hours, or about one hour and 11 minutes per pizza.

Professor Clarke did a price check on how much 10 classic cheese and pepperoni pizzas cost at a Little Caesars pizzeria near the McCallister’s home today—it comes to only $98.09 (plus tip). The nominal price has actually shrunk! That would put today’s time price at 3.08 hours for the 10 pizzas, or about 18.5 minutes per pizza. The time price has fallen by 74 percent. That means that for the time it took to earn the money to buy one pizza in 1990 you get 3.85 pizzas today. Pizza abundance has increased by 285 percent. If you are an upskilled worker, your pizza time price fell by 85.9 percent, giving you 7.1 pizzas today for the time price of 1 in 1990, thus increasing your abundance by 610 percent.

Hopefully you didn’t forget to count the kids before taking off on Christmas vacation this year! And remember, life can become more abundant every day if people are free to innovate.

Find more of Gale’s work at his Substack, Gale Winds.

Blog Post | Trade

The Rising Tide: How Trade Lifts All Boats

Free exchange turns scarcity into abundance for rich and poor alike.

Summary: Trade has been a driving force behind economic growth, poverty reduction, and rising living standards across the globe. Far from harming the poor, open markets have helped lift billions out of extreme poverty while improving health, education, and life expectancy. History and modern evidence alike show that free exchange expands the economic “pie” for everyone, making prosperity the norm rather than the exception.


In his book The Rational Optimist, the British science writer Matt Ridley argued that economic progress began when people began to trade. “By exchanging,” he explained, “human beings discovered ‘the division of labour,’ the specialisation of efforts and talents for mutual gain… The more human beings diversified as consumers and specialised as producers, and the more they then exchanged, the better off they have been, are and will be.” For Ridley, “exchange is to cultural evolution as sex is to biological evolution.”

The Scottish father of economics, Adam Smith, recognized the economic potential of trade when he noted that “the liberal system of free exportation and free importation” is “not only the best palliative of a dearth, but [also] the most effectual preventative of a famine.”

While economists disagree on several policy issues, trade is generally not one of them. For example, survey data suggest that 95 percent of economists agree that tariffs tend to reduce economic welfare. Another 90 percent do not think the United States should restrict outsourcing.

You’d never know that by listening to today’s political debates. While protectionism is nothing new, the recent rise in anti-trade policies is an unfortunate setback for the United States and for the world.

Far from a rigged game that exploits those at the bottom, the globalization of the market system has brought global extreme poverty to its lowest levels in human history (Figure 1). That is why the Turkish-American Nobel Prize–winning economist Daron Acemoglu and his coauthors have described the creation of the market system as “one of the greatest achievements of humankind.”

Figure 1. Share of global population living in extreme poverty, including and excluding China.

Sources: World Bank Poverty and Inequality Platform 2024; Our World in Data 2024.

Note: Extreme poverty is defined as living below the International Poverty Line of $2.15 per day. These data are adjusted for inflation and for differences in living costs between countries. These data are expressed in international dollars at 2017 prices. The data relates to income measured after taxes and benefits, or to consumption per capita.

Furthermore, despite claims to the contrary, the United States’ participation in the global economy has significantly benefited American consumers and workers. Real incomes have not stagnated over the past few decades. They’ve risen, including for those at the bottom of the income distribution (Figure 2).

Figure 2. Real median personal income in the United States

Source: Federal Reserve Economic Data (FRED), St. Louis Fed

Note: Shaded areas indicate US recessions.

Nor has international trade hollowed out American manufacturing. While employment in the sector has declined as a result of automation and productivity gains, manufacturing output—especially output per worker—has increased.

As Michael Strain from the American Enterprise Institute observes, “America is upwardly mobile, particularly for those nearer the bottom of the income distribution. Incomes aren’t stagnant. Workers do enjoy the fruits of their labor. The argument that life hasn’t improved for typical households in decades borders on the absurd. The game is not rigged. The American Dream is not dead (Figure 3).”

Figure 3. Average real wage at percentiles of the wage distribution

Source: Michael Strain, The American Dream Is Not Dead, p. 47.

In a 2020 article, I reviewed the scholarship linking trade to economic growth and poverty reduction. Overall, the empirical literature shows that trade reduces poverty predominantly through economic growth. Critics sometimes claim that growth leaves those at the bottom behind. It may improve the average, they say, but only because of large income boosts at the top.

That talking point is simply untrue. Economic freedom, including openness to trade, and growth have been shown to improve incomes across the board. A rising tide truly does lift all boats, not just the yachts of the wealthy. Growth positively touches every tier of the economic ladder. A bigger economic pie means better living standards for everyone involved, making economic growth propoor.

The Indian economist Arvind Panagariya has documented trade’s role in the economic success of Hong Kong, Singapore, Taiwan, South Korea, India, China, and other countries throughout Asia, Africa, and Latin America. Across more than 200 jurisdictions and five decades of data, he found a causal relation between trade and per capita income: the countries that experienced intensive growth always maintained a high and/or expanding trade-to-GDP ratio.

In a new review of the literature, Dartmouth’s Douglas Irwin found the same thing. The empirical research on trade liberalization has been “remarkably consistent” in its conclusion that open trade fosters growth in productivity and, therefore, standards of living (Tables 1 and 2). Tariffs, on the other hand, hold growth, productivity and standards of living back. Previous literature reviews have come to similar conclusions. That is why economists from all sides of the political spectrum come together on trade.

Table 1. Selected studies of trade reform and economic growth.

Source: Irwin, “Does Trade Reform Promote Economic Growth?” p. 162.

Despite the populist rhetoric about helping the American workers and consumers, those same workers and consumers end up eating the cost of tariffs in the form of higher prices. The negative effects of protectionism also have a disproportional impact on the poor, who tend to gain the most from trade.

And keep in mind that living standards aren’t just about income. Open market economies have higher adult literacy rates, longer life expectancies, lower infant mortality rates, better environmental stewardship, and greater life satisfaction than closed economies do. As Nobel Prize–winning American economist Robert Lucas wrote, “The consequences for human welfare involved in questions [about economic growth] are simply staggering. Once one starts to think about them, it is hard to think about anything else.”

Table 2. Selected studies of trade reform and industry productivity

Source: Irwin, “Does Trade Reform Promote Economic Growth?” p. 168.

Note: TFP = total factor productivity.

Income inequality is a major criticism of an open economy, but, interestingly enough, most studies find no relation between greater economic freedom and income inequality (though the findings are somewhat mixed). It’s worth noting that concerns over income inequality are often concerns over inequality within already rich countries. When it comes to inequality, in other words, it tends to be the global rich arguing with the super global rich (and much of that concern is overblown).

But look at the bigger picture. Overall, globalization has led to both a decline in global poverty and global inequality (Figure 4).

Figure 4. Global income inequality: Gini index, 1820–2020

Note: Global inequality, as measured by the global Gini coefficient, rose from about 0.6 in 1820 to about 0.7 in 1910 and then stabilized around 0.7 between 1910 and 2020. It is still too early to say whether the decline in the global Gini coefficient observed since 2000 will continue.

Income is measured per capita after pension and unemployment insurance transfers and before income and wealth taxes.

According to the 2024 “Economic Freedom of the World” report, the share of income earned by the poorest 10 percent in the most economically free countries is about the same as that of the poorest 10 percent in the least economically free countries. In other words, the income distribution—the slicing of the economic pie—looks the same across countries, no matter the level of economic freedom.

Figure 5. Economic freedom and income share of lowest 10 percent

But the amount of income earned by the poorest 10 percent in the most economically free countries is eighttimes that of the poorest 10 percent and slightly more than the average person in the least economically free countries (Figures 5 and 6). The poor’s portion of the economic pie may be the same across countries, but free countries have bigger pies.

Figure 6. Economic freedom and income share of lowest 10 percent

We did not redistribute our way into riches or plunder our way into prosperity. Instead, the historical shifts both institutionally and culturally in favor of a trade economy led to a radical upsurge in material well-being that the American economist Deirdre McCloskey has aptly labeled “The Great Enrichment”:

In the two centuries after 1800 the trade-tested goods and services available to the average person in Sweden or Taiwan rose by a factor of 30 or 100. Not 100 percent, understand—a mere doubling—but in its highest estimate a factor of 100, nearly 10,000 percent, and at least a factor of 30, or 2,900 percent. The Great Enrichment of the past two centuries has dwarfed any of the previous and temporary enrichments.

It’s not that we suddenly figured out how to slice up the economic pie just right. We made the pie 2,900 to 10,000 percent bigger through commercial exchange. When the pie is bigger, there’s more pie to go around. And we’re all richer for it.