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01 / 05
How a Century of Progress Changed Christmas

Blog Post | Cost of Material Goods

How a Century of Progress Changed Christmas

Why O. Henry would be shocked by holiday giving in 2025.

Summary: A century ago, Christmas gifts often required major sacrifice, as most families devoted much of their time and income to basic survival. Today, material progress has transformed gift-giving into something easily affordable. While the meaning of generosity endures, Christmastime has been changed from a season defined by scarcity into one shaped more by choice and plenty.


On a cold December day in 1905, the American writer O. Henry (William Sydney Porter) introduced the world to two poor young lovers with hearts of gold. In “The Gift of the Magi,” Della cuts her beautiful knee-length hair to buy her husband Jim a gold chain for his watch. Meanwhile, Jim sells his watch, a magnificent family heirloom, to buy his wife a set of ornate combs for her hair. Their love for each other motivated them to sacrifice their prized possessions in the spirit of Christmas giving.

We still read the story because the emotion is timeless, but the material world its characters inhabit has almost vanished. In 1905, the average American household did not have electricity or running water, let alone the opportunity to buy gifts manufactured worldwide with two-day Amazon delivery. Light came from candles or kerosene. Water was carried or pumped. Heat required daily labor and fuel. Most time and wages went towards basic survival.

According to the U.S. Bureau of Labor Statistics, households on average spent over 42 percent of their average wages on food in 1901. In O. Henry’s story, Jim is said to have spent $8 of his $20 weekly income, or an additional 40 percent, on renting not a whole home or apartment, but a mere furnished room for him and his wife. That left $3.60, or $132 in 2025 dollars, for everything else—firewood or coal for heating and cooking; candles or kerosene for lighting; soap, lye, and cleaning supplies; replacement shoes and work clothes as they wore out; basic medical care and medicines; postage and newspapers; and the ever-present risk of emergency expenses. And, of course, Christmas gifts.

Before modern manufacturing, the most basic items required many hours of work. A comb could cost half a day’s labor—a watch chain, several days’ worth. Contrast that with today, when the very ease of gift-giving can feel almost embarrassing. The time price of a comb—once measured in hours—is now measured in minutes. A watch chain that would have taken a week of labor to afford in 1905 can now be purchased with a single hour’s wages.

Material abundance has accelerated so dramatically that some of us now worry not about whether we can give but whether we are giving too wastefully—plastic toys used once, novelty items that break by New Year’s, and holiday packaging that fills recycling bins to the brim. Where Jim and Della confronted problems of scarcity, we confront problems of prosperity.

Today, because material goods demand so little labor, the most meaningful gifts often return to the immaterial: a sentimental note, a memorable experience, or a handcrafted gift. That doesn’t mean you shouldn’t wish for those noise-canceling headphones or a virtual-reality headset. The modern economy offers goods that would have been fantastical luxuries or science fiction for our ancestors. But goods as gifts become even more meaningful when their purchase involves saving, budgeting, and sacrifice. Thankfully, buying a meaningful gift rarely requires giving up one of the few prized assets a household owns.

This Christmas, during a season when gifts can be purchased in minutes and delivered in hours, it is worth remembering O. Henry’s landscape of scarcity. Our world is richer not only in goods but also in freedom and choice.

Blog Post | Cost of Material Goods

Romance Costs Less Than It Used To

The time required to buy chocolate and flowers has fallen dramatically.

Summary: Chocolate and roses began as rare, prestigious goods, but industrialization and global trade have made them far more affordable, freeing up more time for what matters most.


Long before heart-shaped boxes lined supermarket aisles, cacao was consumed as a bitter ceremonial drink in Mesoamerica and valued enough to function as a medium of exchange. Among the Aztecs, cacao beans could be traded for everyday goods, and the beverage prepared from them was associated with wealth and status. Chocolate entered Europe in the 16th century as a rare and expensive commodity, with high prices of sugar and spices helping to keep the elaborately prepared drink from the hands of ordinary people. Only with the rise of industrial processing, global trade, and mass production in the 19th and early 20th centuries did chocolate steadily migrate from royal courts to average shop counters, becoming a common indulgence for many children and sweet-toothed adults.

Despite that, there is a prevailing sentiment that everyday luxuries like chocolate are becoming unaffordable, and two-thirds of Americans remain “very concerned” about the rising cost of food and consumer goods, according to the Pew Research Center. This is especially the case for holiday spending, with 2 in 5 Americans reporting Valentine’s Day activities being unaffordable in 2026.

But sticker prices are often misleading. A better way to judge affordability—the method economists increasingly favor—is to ask how long someone has to work to buy something. When prices rise, but wages rise faster, the functional price of a commodity goes down, because more can be bought with the same amount of work, or the same can be bought with less work.

Seen through the lens of time prices, Valentine’s chocolate tells a surprisingly hopeful story.

In 1929, around the time See’s Candies was establishing its reputation, a pound of quality chocolate cost about 80 cents. That same year, the average wage in the U.S. was 56 cents per hour, according to the Bureau of Labor Statistics. A box of chocolate for that special someone would have cost nearly an hour and a half of work.

Today, a one-pound box of See’s assorted chocolates sells for $33.00, just a fraction more than today’s median blue-collar hourly wages of $31.95 per hour. In other words, the time price for that box of indulgence has fallen by 24 minutes over the last century, making the same romantic gesture 28 percent more affordable.

The same applies to the classic bouquet of roses. Today, Trader Joe’s sells a dozen roses for $10.99, or a time price of a mere 20 minutes for the average U.S. worker. That price would have been considered a bargain even 40 years ago, when the same median hourly wage was $9.00 per hour. The time price of roses has fallen by 71 percent in just four decades.

Moreover, before modern greenhouses and supply chains, roses were not even reliably available in February across much of the world. Like the endless supermarket shelves stocked year-round with once-seasonal tropical fruit, technological progress and globalization have made romantic gestures possible in the depths of winter.

Romance has not become a luxury good. If anything, the opposite is true. The time required to buy chocolate and flowers has fallen dramatically, and we now have constant access to goods that were once rare commodities.

For those concerned about consumerism spoiling romance, advancements in time prices are still a welcome boon. When people don’t have to work as long to meet their basic needs, hours free up for physical closeness, quality time, and immaterial romantic gestures. Love, it turns out, is more accessible than ever.

Reuters | Economics

Argentina Senate Passes Milei Labor Reform

“Argentina’s Senate approved President Javier Milei’s flagship labor reform bill early on Thursday, marking a key advance for the libertarian leader’s sweeping economic agenda.

After debating the measure for more than 13 hours, lawmakers voted 42 to 30 to pass the reform and send it to the lower house for debate…

The reform eases hiring rules, changes the vacation time system, allows for extending the standard workday from eight to 12 hours and for salaries to be paid in foreign currency.

It also introduces new limits on the right to strike by setting minimum requirements for services to continue during work stoppages. The reform streamlines the calculation of severance pay, lowering costs for employers by excluding bonuses that were not part of a worker’s regular salary from the compensation formula.”

From Reuters.

Southwest | Air Transport

Southwest Airlines Launches Starlink High-Speed Wi-Fi Service

“Southwest Airlines Co. is taking inflight connectivity to new heights with Starlink. Engineered by SpaceX, Starlink will deliver next-generation WiFi across Southwest’s network of 11 countries, allowing Customers to stream, share, and scroll in the sky at lightning-fast speeds…

Southwest plans to rapidly integrate Starlink into its fleet. The first Starlink-equipped aircraft enters service this summer, and it will be available on more than 300 aircraft by the end of 2026. This is a major step in the carrier’s plan to upgrade all its aircraft with high-speed, low-Earth-orbit satellite technology.”

From Southwest.

PBS News | Trade

Argentina and US Sign Major Trade Deal Targeting Tariffs

“Argentina and the United States agreed Thursday to ease restrictions on each other’s goods in an expansive trade deal that boosts a drive by President Javier Milei to open up Argentina’s protectionist economy…

After imposing sweeping tariffs on its trading partners, the Trump administration changed its tune last November in announcing framework deals with four Latin American countries, including Argentina.

The White House argued that the reduction of tariffs on Argentine beef and Ecuadorian bananas, among other imports, would improve the ability of American firms to sell products abroad and relieve rising prices for American consumers. The announcement also came as Trump’s steep tariffs drew scrutiny from the Supreme Court.

Argentina on Thursday became the first of the four countries to finalize its agreement with Washington…

Argentina will scrap trade barriers on more than 200 categories of goods from the U.S., including chemicals, machinery and medical devices, its foreign ministry said. More politically sensitive imports, like vehicles, live cattle and dairy products, will enter the country tariff-free under government quotas…

Washington, for its part, will eliminate reciprocal tariffs on 1,675 Argentine products, Argentina’s Foreign Ministry said…

The deal also shows the U.S. quadrupling the current amount of Argentine beef it imports at a lower tariff rate to 100,000 tons per year.”

From PBS News.